Writing for the webWrite for the Web
C. Chapman for a detailed discussion in this video Writing for the web, part of Learning Content Marketing.
Write for the Web
Your website should be simple to understand. Find and eliminate slang and prevent arcane ancronyms. It is important to be conscious that even if your public is in-house, other target groups, such as future college graduates, often get a feeling for "what it really is". You find red tape so objectionable and inappropriate that you just disregard the messages it tries to get across.
Place the most important contents on your page in the first section so that the reader who scans your pages will not miss your basic concept. Chick-your-contents. Only one subject per section. Therefore, it is best to make contents for each page that are not depending on other paragraphs.
There should be at least one section on a page. Keep in mind that your audiences are more and more interested in your contents on cellones. Easy: Look at the structure of this text and divide it into segments that take you as far as possible to certain parts of the text.
Don't make shortcuts that use the term "click here". "Type the sentences as usual and place the left anchors on the word(s) that best describe the supplement. One to five words is the perfect length for an efficient hyperlink.
Description text is useful for all website users, but is especially important for those who use a Screenreader. To get the most out of your website in terms of your website, you need to think like a real searching machine. Searchengines put the text of your page into a data base. If a page reviewer performs a query, the system queries the data base to find all pages that contain these words on the page and/or in the words pointing to this page.
As soon as the pages are identifiable, the results are sorted by relevancy. Useful, clear, well-organized contents. Don't copy any contents, but rather provide links to key words if necessary. Lettering on the website should be addressed to the academic fellowship, while it is known that the outside world sees it. Interested people do not want to study reading a commercial thread, and they consequently disregard contents that are specifically for them.
Instead, they look for contents that address our present pupils in the hope that they will find out "what it really is". "Therefore, we strive to provide our existing undergraduates with our best contents while at the same time making the letter available to potential undergraduates.