Writing for the Internet Courses

Letter for the Internet courses

Writing efficient web content Our first unit will help you define the three areas you need to know to make your contents work effectively, whether you want to make a sale, maintain or do something else. Then check the reverse typing paradigm and see how and why you put the emphasis of your contents at the top of the web page. Get some fast hints to make web contents as basic as A, B, C. We'll also look at how headlines can help you organise contents and information for your reader. Then concentrate on creating easily understandable contents.

Check out some free utilities that tell you how easily your contents are readable - and even which class levels they are suitable for.

We will also review the indices and scaling used by the analysis tool to help you understand what the results mean. The purpose of this unit is to explain the specifics of authoring to encourage the reader to take a particular approach. Then we' ll look at how you can establish a relationship, whether your reader is a customer, a supporter, or just interested in what you need to part with.

We will also look at how to produce contents that involve the reader in a discussion - and also the strength of form. We' ll also look at the ever-growing field of brief blogs! Then we will talk about how you can find free visual and multi-media items on the web and how you can use these items to improve your work.

Discover different kinds of rich experiences that you can embed on your web pages, such as screenscasts, slide shows and video - and we'll investigate how you can use these tools to build education work. Find out how your web analytics can help enhance your client services with opinion polling, surveying, and questions that can be used with your webcasts. Find out about the legislation protecting your IP rights - in particular copyrights and trademarks - and how they are applicable to your on-line work.

Eventually, we will say goodbye to creating contents and take a look at three important areas in which the reader attaches importance to your contents.

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