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Folks always ask us what things we buy in the store. Recently we were featured in George Bettinger's MOM & POP Shops, an internationally acclaimed broadcast. POERY ON THIS NIGHT DURING A " FIRST FRIDAY" SOMMER EVENTDOWN.
"REAL BRICK & MORTAR BOOK SHOP" 227 Liberty St. Warren, PA. "We are open 6 nights a week. We are not only books, we have also.....
Where do publishers & bookstores come in? Writers, Readers & All others
In some circles the notion that publishing houses are no longer necessary has become accepted. Who needs a bookstore? This simple reasoning is that editors and bookshops are both pre-Internet relicts that only stand in the way of writers and writers. So why not just type your story, publish it on an online bookshop and let your reader get what they want to do?
So why don't you let publishing houses and bookshops make it through? Amazon.com spread the concept and suggested that the author simply pass the text to one of its many affiliates and let them do the work. Now that Amazon sells everything from nappies to burial urn, why not just let them do the bookstore from start to finish?
In its latest lawsuit, the Ministry of Justice seems to have endorsed this line of reasoning by calling the publishing houses merely "mediators" between writers and writers. However, it is an notion that disregards the basic reality of the bookshop. Such a shallow point would have no way of asserting itself if it did not mirror the frustrations of many people.
Unfortunately, major publications often reject dignified writers. There is also the feeling that the publisher is not willing to take the kind of risks they used to take for new concepts and new writers. As a result, print-on-demand publication, regional publication, e-book-only publication and other innovative ways in which writers try to bring their work to view.
For each of these scenes, the writers take on the task of proofreading, design, distribution and promotion of their own work. To some writers and some textbooks, that makes perfect sense. What? Alternate publication is an important part of the deal, and it is an important correction for writers who consider themselves excluded from streaming.
There should also be a wake-up call for editors to think a little more creative about what they are doing and to broaden the type of book they publish. However, none of this is an option to conventional printing. Anyone who claims that the new, innovative ways of printing make conventional printing superfluous has not really thought about what editors and bookshops are doing.
It is a complicated, economical system that is very different from most other sectors of the world. There is a strong influence of the printing industry on the e-book industry, and the e-book industry influences the printing industry in a way that may not be apparent to the bystanders. There is a fundamental difference between these and most other items.
There are many ledgers that will never exist if the economy is not right. Writers must have a sensible, foreseeable opportunity to reach their prospective readership, otherwise they will never go through the long and strenuous process of composing a work. Eliminating the publishers and bookstores without having something solid to substitute for them runs the danger of disheartening writers and leave many prospective titles blank.
Writers rely on certain features of publishing houses and bookshops to get through to their prospective readership. In addition, these value-added chain management solutions are critical for purchasers - all of them. It is unlikely that the literature the reader wants to see is adequately available without the service of publishing houses and bookshops.
The most writers work in solitary mode. If they are not famed, there is usually no such thing as a bookstore. While there may be a large prospective reading public, the great majority of writers have no convenient way of reaching this group. The overwhelming bulk of writers would find the costs outrageous.
That is where publishing houses and bookshops come in. Its main task is to help writers target audiences they can't find themselves. Publishing houses are the keys to this because they make it affordable for writers to invest their money and effort in authoring them.
Usually the main editions of the publishing house are the cash they give the writers as an advanced payment against license fees. Publishing houses are paying for writers who propose text revision and error correction. You are paying text creators and covers artists for the books, and you hire other writers to produce catalogue texts, website information and copy.
They' ve got a printer, folders and dispatchers to take the ledger to the shops. You have web professionals who can turn the textbook into an e-book file for you. They have sellers who visit bookstores, go through the publisher's catalogue page by page with the shopkeeper, singing the praise of the titles they really like.
It is the bookseller's turn to buy the products he believes will appeal to his clients, present them in an appealing way, newsletter to his clients, organise writer events, alarm stories from your favourite publisher, and inform their employees about the new work. While the above procedure is by no means ideal, it is the only tried-and-tested way for prospective purchasers to become attentive to those titles they might want to have.
This meticulous and costly chain of promotion of books and the distribution of titles to the shops is essential for both the buyers of printed as well as e-books. Buyers of e-books often use bookshops to find out what they want to buy on-line. "A recent poll by the Codex Group, a research and consultancy firm, found that 24 per cent of those who purchased products from an on-line shop said they had seen the same product before buying it in a bookstore.
Amazons view of this "showcasing" procedure as so important for its shop that last December it encourages its clients to go to the shops, find the desired product and then place an order for this one. No wonder buyers using Amazon.com and other online retailers depend on publishing and bookstore display to find what they want.
Amazon.com and other online vendors usually list titles in an indiscriminate form. No advertising expenditure on such web sites is similar to what editors and bookshops do. It is important to refrain from publication and to look at it from a certain angle.
PUBLICATIONS publish, advertise and distribute literature in the United States for about two hundred years. Dealers have been advertising and marketing for the same length of time. Practically every great author in the United States in the last hundred years owed his triumph to this system. Though the system has its weaknesses, it has proved an exceptionally effective way for writers to find the public for their work.
Equally successfully is the presentation of a large choice of premium textbooks to the reader. While many writers have begun with little funding, they have been able to attract a broad readership because editors and retailers have spent their own resources to promote these work.
Only the very well known or the very rich would be able to produce literature and get a sufficiently broad public to be able to sell and earn a livelihood without such a system. Without such a system, many, many writers would be prevented from writing the kind of book they knew they had no sensible chance of being sold.
So, next confessions that publishing houses and bookshops are outdated may make you wonder if they really know what they are about.