Write in the BookWriting in the book
My dear entrepreneurs: Do not write a book - we beg you!
You' re an businessman, you write a book. This small playing field has not only absorbed tens of thousands not only of lessons of the otherwise prolific businessmen, it has also swamped the whole wide globe with shitty book. When you are an businessman, you should not write a book. You shouldn't be paying anyone to write one for you either.
You can be a novelist without having to write that you can be an authority in name and rank without feeling pain or sacrifice. Rather than earning a fame through their real achievements, they see a book as a short cut to get there. Since millennia of history, literature has been an invaluable source of knowledge and competence - that is why it is so much appreciated by the general population. The writers are important, effective or sly.
The book "lends authoritativeness. The fact that this devaluates the book, makes it too little more than visiting card or the literary equivalents of mounted photographs with prominent people does not disturb them in the least. It is interesting for me how many businessmen are willing to do this, because I pledge you that none of them have come into the shop with someone because that someone has a picture of Bono on the mural.
But the same individuals who are always looking for "wantrapreneurs" in their sector do not see the conflict in being one in this area. I' m not saying that there is no use in just making a book and that you can't have any help. I' ve written six volumes (many of which were truly sustainable best sellers - what the sector calls multi-year salespeople) and they have had a tremendous influence on my professional life and my work.
I also have an unparalleled record of success in the development, co-writing and commercialization of large scale book titles that have made great progress and are selling well. Nevertheless, I tell the overwhelming bulk of the businessmen and thinkers I see that they should not write a book - even though I could very well benefit from emboldening them because I know how difficult it is to do it right.
I know more directly: If the businessman is already looking for abbreviations, he will definitely not find the reward he is looking for in book. Lots of folks want to be professionals. Similarly, there is only one thing to make a great book: you have something important to say and you can't say it.
Cyril Connolly would say: "The more textbooks we are reading, the more it becomes clear that the real role of a author is to make a work of art, and that no other role is important. "You can' call to make a great book. You think you can afford someone to set up a deal for you?
They would never go to another venture, as most businessmen were urged to look at them. Carrying a book out into the wide open, but "not to concentrate on selling books". A businessman should not write a book because I am respecting him, and I do. And I despise a worid full of thousand of smug, posing textbooks that are nothing more than advertisements and an ineffectual means to an illusion.
When you can buy a book in a carton, everyone else can). They should put their funds into their businesses to help their clients, not to strengthen their own egos. Would they ask themselves whether they are making a work of art or whether they are just doing something to "create a fair full of forgotten works of art made by rental companies"?
Oh, I loved my readings. I' m thankful for what they have done for me as readers, writers and businessmen. And I know how many businessmen have come there by literacy, I know they loved literature and all the knowledge in them. If you can't or don't want to, you won't have to bother yourself, your company and the whole wide globe.
Don't write a book. He has also compiled this 15 book shortlist that you've probably never even read about, that will change your world view, help you to surpass yourself in your careers and help you learn how to lead a better one.