Where to get a Book PublishedHow can I publish a book?
10 terrible things about publishing books
Composed by Steven Piersanti, President of Berrett-Koehler-Verlag. There has been an explosion in the number of titles published in the USA. In 2009, Bowker reported that more than one million (1,052,803) titles were published in the United States, more than three times the number of titles published in the United States four years before ("2005") (April 14, 2010 Bowker Report).
Of these, more than two third are self-published titles, reproductions of publicly accessible works and other print-on-demand titles, where most of the company's expansion has taken place in recent years. Furthermore, every year several hundred thousand Englishspeaking textbooks are published in other nationalities. Revenues in the book sector are on the decline, despite the explosive increase in book publications.
According to the Association of American Publishers (AAP Report of April 7, 2010), bookselling in the USA reached its peak in 2007 and then dropped by almost five per cent between 2007 and 2009. Bookstores' bookstores also reached their peak in 2007 and have since declined, according to the U.S. Census Bureau (Publishers Weekly, February 22, 2010).
Particularly affected are the large bookselling chain with a 12 per cent drop in turnover between 2007 and 2009 (Publishers Weekly, 12 April 2010). Medium book retail volumes are appallingly small and fall quickly. Concentrate the burst of ledgers published with diminishing overall revenues, and you will get dwindling revenues of every new title.
Nielsen BookScan - which monitors most bookstores, on-line and other book retailing revenues (including Amazon.com) - reported that only 282 million titles were distributed across all grown-up non-fiction book classes in the US in 2009 (Publishers Weekly, January 11, 2010). Today, the US non-fiction book sells less than 250 pieces per year and less than 3,000 pieces over its life span.
There is less than 1% of a book's chances of being stored in an ordinary bookshop. There are 100 to 1,000 or more items in competition for every available shelving area in bookstores. Nevertheless, there are over 250,000 printed businessbooks struggling for confined shelving spaces.
It' getting more and more hard to get rid of each year. There are many book classes completely full, with many book chapters on each of them. It' getting more and more hard to highlight a book. Not only are new publications in competition with one million recently published works, but also with more than seven million other works on offer.
Conclusion: A small part of the previous turnover is achieved with the same expenditure that is spent today on marketing a book as a few years ago. Today, most works are only sold to the community of writers and editors. Anyone in the audience for a book already knows several hundred interesting and useful reading materials, but has little reading to do.
That is why only those who are important or even obligatory in their congregations do so. Most non-fiction is not widely available, and the hunt for such a fata morgana is usually far less efficient than the connection with one's own comunities. Today most of today's titles are marketed by writers, not by publishing houses.
In this deteriorating environment, publishing houses have been able to keep their heads above water by transferring more and more direct and indirect responsibilities to writers in order to reduce cost and support revenue. Recognizing this fact, most book suggestions from editors and seasoned writers now have an elaborate (usually multi-page) section on the author's publishing platforms and what the writer will do to promote the book.
Publishing houses continue to play an important role in making a success of a book and making it available in the distribution channel. Each new book is a new item that must be purchased, engineered, redesignated, created, made, labelled, made, packed, evaluated, launched, brought to market, stored and resold.
However, the new book on general terms only has $100,000 to $200,000 in revenue to meet all these expenditures, so only small sums are available for each spending area. Above all, this restricts how much money publishing houses can spend on a new book and on their advertising campaig.
As a result of the digitization process, the number of distribution channel and product lines has increased, but not bookselling. There is an explosive growth in the number of book and book parts and distribution channel formats. There are, however, initial signs that there is a shift from conventional book revenue to the contribution of digitised revenue and not to total book revenue.
There is no growth in the overall number of book publishers, but it is now being split up between even more product and market segments, further pushing and satisfying the market. And, although some are lower, other are higher, while the points are lower - making your earnings even leaner than previous pressure gains.
Publishers are in an endless uproar. Lean profit margin in the sector, high complexity of operations, intensive competitive pressure in a small sector, fast technological expansion and increasing pressure from other medias are leading to continuous turbulence in book publishers. It' sold out with the pack.
Event/Diving experience replaces conventional advertising when you move the pin. Take advantage of the author and publisher comunities. Manage new distribution and merchandising opportunities. Builds a book around a great new notion. Download the basic concepts into a book and keep the book brief.