Ways to Write &Paths to write &
So you know if your CMS is working. To write real texts, the most fundamental way is to just launch the game without gimmicks or styles. There' re no conversations. This gives a potential customer the information he needs to make an educated choice about the products. Of course we like to hear from interesting individuals.
Individuals who have faced a challenge with which we can identify and who can tell us how they have mastered it. The morale of the game is that your products were the catalyzer to overcome these opportunities. Demonstrate how the nature of the history had a regular existence, then how this existence was shaken by a modification of things.
Confrontation: How is the protagonist affected if he or she does not react to the issue? Humans are attracted to conversation in a history. It is the interest of mankind at the root: two humans speaking to each other. Your products will eventually be launched as a remedy for your character's problems.
Improve the brand recognition of your products by dividing certain results (e.g. 347% more sales). This is the kind of text you write as if there were a talk between two people: the ad writer and the view. All of this was changing when I found x, y and z. Remember, you don't have to be a sophisticated songwriter to make efficient transcription.
You can actually capture a talk about the project, transliterate it and use it as a general concept. John Lennon asked us to think that there is no sky and no hell, no lands, no religions and no warmongering, and he used an efficient instrument of persuasion: an inventive copy. If you are an ad buyer, you can ask your audiences to think of a pain-free way to loose some of your body mass, or how it feels to be a winning traveller.
That is the idea behind AWAI's Barefoot Writer presentations. This example asks you to think of your own way of living - pretending to be your own dreams, whatever they may be. The lyricist then draws an image of how to achieve the perfect lifestyle with his work.
In contrast to a personal meeting with a salesman, a text ad has only one opportunity to convince a salesman to do so. But, if you follow the principles of free online advertising that work, keep in mind that you don't have to present all the facts and advantages in advance. Percolate the presentations over a week through an e-mail autoresponders (such as our Web Marketing for Smart People course) or a registration-based contents libary (such as the Scribe Website Knowledge Base).
However, we are not so taken with their typing skills that we try to mimic their style at the cost of learning and sales. It is not our aim to persuade our audiences that we are wise - it is to educate and sell with our copy. The Killer poets copy sees the letter as a means to an end (sale) and the advertisement as an end in itself (beautiful designs and touching stories).
Creative witharketing. However, it is just as efficient to place your sales pitch as a means of communicating directly between the firm founders and their customers. Note that this is both talkative and clear: it is a straightforward presentation of facts and advantages between two people: A copy will tell the nasty story about the game.
If you are sincere and clear about your product's shortcomings, the client will trust you. If you are trusted, the readers will believe you much more when you point out the good features of your work. The reject copy turns traditional cognition upside down and tries to keep someone from taking an interest in your work.
It is a straightforward copy that challenges the readers who use the velvety wire concept - the notion that only an exclusivity group of individuals are asked to use a work. Only way to get one is if you get asked. Similarly, consider the dating site beautiful group.
To be part of this unique online community of "beautiful" individuals, you need to be elected by current members: A managing director of a business is writing an advertising cover about his passions for his products (be they a peach or a pump).
One lyricist will write a long denial notice explaining why certain individuals are barred from dining in an exquisite dining room. A Savile Dagger of the Savile Bow wrote a simple but stylish advertising cover note about his uniforms, which were wore by monarchs and masters. Please click here to find out how to write a copy that will convert.