Tips for how to Write a BookWriting a book
11 tips for reading a book
I co-wrote two ledgers ("Get Content Get Customers" and "Managing Content Marketing") and I can say they were two of the best choices I have ever made to expand our game. Aside from that, we are beginning to see many more labels start publishing their own book (just last months I got book written by managers of Contact and Marketo).
Perhaps a book is the ultimative bit of contentmarketing that can place you or your business as a leader in your area. It' s unbelievably difficult and very timeconsuming (that's why at Textmark we have a garage on how a book can be published by a brand).
When you believe that a book is the right way for you or your company, here are 11 important stages in creating and releasing a book when you have completely no book to write or pub. Doing this may not seem like a solid strategy to most, but to find another solid will take 50 per cent of the work load from you.
As Newt Barrett (my co-author of Get Content Get Customers) and I were talking about authoring a book for the first time, we were both about to write our own personal book. This was the same with Robert Rose, my co-author on "Managing Content Marketing". "But even with this we have concluded a thorough cooperation contract with a commercial lawyer.
After completing the index, we were all able to work on our areas separately, meet important deadlines and move forward. You may know that most folks who begin to write a book never end it. I' ve got a big blackboard in my desk with the most important data of the book in blur.
The creation of the index for your book is like your businessplan. Understands well that the initial TOC you make does not look like what you end up with, but you need the TOC to begin and end the book. Here is the true meaning of the index:
When you just begin to write, how will you know if you are making headway? When you write 100 pages, is that almost the entire book or only 25 per cent of the book? It seems evident, but I know a few guys who have just begun to write without knowing where they're going.
Unnecessarily to mention that these individuals have not yet finished their works - and most likely never will. To write a book is such a labour-intensive process that you need as many things as possible to continue. GCGC design was sent to two people: Your comments revealed some important methodological loopholes and we were able to create a much better book with your candid, informed view.
Do not think that you can write a book protected from the outside to the full. We' ve contacted a number of book-reviewing marketers and publishers. First you know if you have a poor book if they don't want to give you a reviewer. Luckily, all but one of our critics set the date in good notice for publication.
Secondly, the "Praise for" section in your book is a great way to promote the game. but I almost always get the credentials before I buy a book. Their critiques were overwhelming and we will use them for ours. When you have a proper career and are not a full-time writer, it is almost not possible to write during the days - most of my work was done between 10 pm and 2 am.
The Marketing Agency Blueprint" (also a Content Marketing World workshop), Paul Roetzer took a debriefing from his work to write most of the book. You tell as many folks as you can. You will ask how the book works (especially to see if you are one of the ones who never end a book).
You can use this as your motivator to actually finish your book. There' s nothing better than showing a copy of your book to your friend when many of them never thought you could do it. As part of our policy for GCGC, we sold mass-copy books to customer publishing houses and other organisations that would profit from distributing the book to theirs.
Robert and I used our e-mail list and the "Chief Content Officer" mag to inform about the book and our blog for MCM. Identify a suitable approach to get you off to a good start. Get started. Both of us could have written a book forever if we wanted to.
Eventually you have to pull a line in the dust and make it public. Once you have finished, there will be a new research, a new history or a new prospect that you should have had. Don't be worried.... just use it for your next book.
Would you like more motivation for your contentmarketing? Get our ultimative e-book with 100 sample sms.