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As I founded my own Food-Focused publishing house
Folks often reads the name of my publisher, Burnt Cheese Presse, and they look humble. That cranky name is a pitching to my launch in the grocery industry a century ago as my own brand of news blogging (Panini Happy). Burnt Cheese was started in March 2015 by 1) submission of LLC papers, and 2) announcement to the public.
Voilà, I had an independant grocery publisher. That' the summary of the history of how I founded my own newspaper. I originally had the notion of creating a cookery book dedicated to the 8×8-inch rectangular back form. The publishing houses liked the concept, but were not prepared to support it. My own buddies had written their own cooking books, and I had seen samples from other writers who had successfully introduced their books through Kickstarter crowdfounding campaign.
The Ultimate Panini Press Book, and as a former Stanford MBA marketing professional, it seemed to me a good opportunity to go out on my own. The 8×8 cookery book was launched in December 2015 after a succesful kickstarter campagne. The book received the Independent Book Publishers Association (IBPA) Gold Award for the best first book - non-fiction - and was recently presented in the Los Angeles Times.
The Lemonade Booth cookbook - a children's cookery book with an enterprising theme - was released last May after another hit kickstarter. In the beginning, my greatest challange was to learn how to become a publishing company. The first thing I did to find out was to consult a colleague who had himself written a cookery book.
Writer, publisher, entrepreneur. Immediately on the recommendation of the volume, I became a member of IPA, which provided another treasury of educational and resource opportunities. I' ve employed the best writers, graphic artists and (in the case of The Lemonade Stand Cookbook) graphic artists I can find. My sales partner told me through IPA and a friend I got to know at the Publishing University meeting.
There' s a stigmatism about - and I dare say - the discriminatory treatment of self-published literature in some quarters. However, many, like mine, are made to the same standard, talents, tools and manufacturing equipment as traditional publishing work. Instead of a publisher counting on the succes of my project, several hundred donors have made smaller donations to finance it.
I' ve competed for (and deserved) several prizes for my work. However, in some cases it is expressly stated that "no self-published textbooks are allowed". "My journalists and I are throwing blogs - and have got marvelous cover from some. However, others cite "no self-published books" in their reviews policy. Many of them keep my work.
However, when I learned that my work was not being released by a large company, some of them sent me directly to their shipping programme - sometimes with a charge - without asking if my work was available through their dealer. After all, I founded Burnt Cheese Press with the intention of publishing other writers, and that is still one of my goals.
I' ve been getting pitching from writers since the date I told them about the game. They may be able to publish a black-and-white full-text novel for $5,000 or less, but a full-color, photo- and graphic-heavy textbook will cost at least fivefold. I' ve listened to some interesting hybride publishing schemes where the writer participates in some of the cost and gets a much higher license fee.
But right now I'm really enjoys this publishing trip and I'm gaining as much as possible expertise. She is the award-winning writer of The Lemonade Stand Cookbook, The 8×8 Cookbook and The Ultimate Panini Press Cookbook, the voices behind the PaniniHappy.com and CookingOntheSide.com blog, and the creator of Burnt Cheese Press.
Their work has been presented on Oprah.com, TODAY.com and in a number of domestic journals.