Textbook Publishing Companieseducational publishers
Is your textbook currently acceptable? Has your work been forged?
Educacion Publishing is Big Buisiness
Pearson's educational department alone generated more sales in 2009 than any other publishing house except Reed Elsevier, whose largest companies are Lexis-Nexis and Elsevier Science.
Educational publishing houses are also much larger than other companies that draw much more interest.
"But I can't see how Apple does it," Gruber wrote.
Perhaps Apple has played this kind of hard ball, either with all three major textbook publishing houses or played them off against each other. However, Apple quite literally has a billion other good causes to be cute. Let's say you're not really interested in schoolbooks.
This is the same penguin that teamed up with Apple to bring iBooks to market with the iPad. This is the same Financial Times that has proven that Publisher could circumvent the 30% reduction in the App Store and further expand their subscription basis on iPhone and iPad. Houghton Mifflin Harcourt also releases a barrel of text books - but also The Hobbit and The Lord of the Rings.
Oh, hi, Apple. Educational publishing houses not only trade accounts, they also trade information. McGraw-Hill is not only the second biggest textbook publishing house, but also holds Standard & Poor's - a combined publishing house, share index, research firm and ratings firm.
McGraw Hill kept the most profitable business - books and finance - and made the tissues between them disappear. It is only now, after checking the creditworthiness of S&P, that the plan is to split into two independent companies. We' re talking a great deal about the transition to the information industry, but companies like Pearson, Elsevier, Thomson Reuters and McGraw-Hill embody it.
Text books and institu-tional publishing are at the interface of science and finance. Each publishing house has made deep investments in the wider field of higher literacy - especially in the next generation of technology. Pennsylvania works with the College Board to manage the SAT and evaluates the national assessment of progress in the area.
Heraeus is making $1. 7 billion each year in world-wide pedagogical tests alone. As every publishing house knows, its greatest opportunity for economic development is to expand into online publishing companies, to expand into international marketplaces and to make effective investments in its content-based businesses (such as publishing and journalism).
They' re investing in Apple. The enormous scale and range of the entire educational and multimedia environment gives these publishing houses both pros and cons. Apple, Inkling, Barnes & Noble and other online publishing companies have one after the other abandoned the attempt to outperform academia. Now, we'll see if Apple's Spotspotlight can get them to move.