Sell your Ebook on AmazonSelling your eBook on Amazon
Please be aware that you no longer need to be exclusively on Amazon to promote on Amazon. In order to access the ad space, go to your bookcase in KDP and then click the Promote next to the books you want to promote. Then click the Create ad campaigns icon.
You will be asked whether you want to place an ad for a sponsored item or an ad for a item. There have been a number of sponsorship adverts for some time, while sponsored display adverts were launched in 2015. Sponsor advertisements appear under the Amazon results and under the crease on the products (book) pages.
Published advertisements can be placed via keywords or auto-targeting. Display indications appear on related detail pages and may appear on the Kindle Readers display saver and the Home display. Display displays can be sorted by category or related information. To find out more about the difference between the two ad formats, please go to Amazon.
Display promotions have a $100 or higher bottom line, are more complicated to deploy, and have less detailed coverage than sponsored prod-ad. These disadvantages don't make me think that it' s worth it for most self-published writers. Failure is often the keys to winning books - that is, you need to find out what is not working quickly and move to a more lucrative approach.
The way of setting up your display is hard. However, some writers have said that they are successful with display displays, so I will talk about how to do both. In order to display a particular item, you must choose whether you want to address your specific customer group by item or by interest.
I' m gonna go over both, beginning with target by pod. Irrespective of how unique your keyword is, it seems to give back a random list of vague related articles (including non-book articles) that may or may not contain the searched one. My suggestion is to open another Amazon tabs in your web browsers, search for the desired item and copy the Amazon default identification number to your copy to your copy file.
ASIN is the character chain between /dp/ and the next forward character in the Amazon products page address. You' ll also find it in the detailed area: Products: You will see the required item. Then click the Append icon next to the item to append it to your group. Alternatively, you can align your ad by interest (category) and not by products.
In general, unless your textbook directly matches a specific categorie, you will be better off targetted by item. Once you have completed your target, you need to make some general adjustments. You' ll see a check box marked "Automatically expand your range to related items, such as those you often buy with your books (recommended).
Your ad targetting is enhanced, resulting in more impact. One drawback is that it becomes harder to decide which key words work. If you don't make a single ad for every single ad, it's tough to know which ones work and which don't. The only thing you can see in the report for your ad is how efficient the overall ad is.
The decision to increase the range of your advertisements only makes this issue worse. In addition, one cannot say what Amazon understands by "related products". "If you use the same encryption algorithms as the item you are searching for, your eBook will probably appear next to T-shirts and toolbar. Now you have to enter a name for your campaigns.
Amazons fill the text field with a very little helpful name, which you should not use under any circumstances. When you use a default calling conventions, it is much simpler to say which marketing campaigns are which after you have 20 or 30 of them running. Then, type in your Cost-per-Click (CPC) offer. Interfaces propose an assortment that depends on the competitiveness of your specific choice of products.
Lastly, specify an overall target for your promotion. You can specify a $100 reserve or more. Decide how long your ad is running and whether you want to spend your money as quickly as possible or distribute it evenly over the length of your ad campaigns. When your ad campaigns end, either the end date is met or your account is used up, whichever comes first.
Next, you' re going to place your ad. Use something for your heading that draws the viewer's eye and makes them click on the ad. Choose your measurements, verify the detail of your survey report and send in your survey team. As a rule, Amazon will accept your ad within 72hrs. After your ad is approvals and is up and running, you should periodically monitor your meter readings to see how your ad is doing.
You may need to adjust the header of your ad if you don't get many hits. When you receive a click but no shopping, something on your detailed page prevents you from closing the transaction. Sponsored ads are a much better wager for most self-publishers to achieve a better ROI without sharing across several hundred bucks in advance.
In order to begin, go to your bookcase in KDP and then click the Advertising next to the books you want to promote. Then click the Generate ad campaigns icon. You will be asked whether you want to place an ad for a sponsored product or an ad for a product.
Select Sponsored Products. Specify a name for the ad campaigns. Afterwards, specify a day fund. Specify whether you want to run the workout on a continuous basis or for a specific period of time. You will then need to specify whether you want Amazon to attack either automatic or manual, depending on the key words you use.
I' ve achieved a good ROI with both kinds of advertising, although I think that the automatic advertising is so narrow that it's hardly ever rewarding. So if you are just getting started, I suggest that you create an ad for each of the books you want to promote.
When you choose Manual Targeting, the Sponsored Products ad space suggests some key words depending on the cover, descriptions and classes of your books, but in general these are too wide to be of great use. When key words appear that appear pertinent and not too wide, choose them by pressing the Add Buttons.
Then, click the Append My Keys page to insert your own keys later. It is recommended to use mainly similar author and title in your category as key words. Browse through the best-seller listings in your category and select all those that look like they reach the same audiences as your work.
As soon as your textbook is published on Amazon for a few short days, it is also useful to have a look at the "Also Boughts", which appear on the products page of the textbook and on your author's page. In any case, most key words seem to fall below this value. You' re likely to need at least 100 key words for the advertisements to achieve a significant yield.
If you have more keyboard words, you get more insights and more information about which ones work and which ones don't. It' s likely to take a days or two for your ad to be accepted for the sponsored product. To view all your ad campaigns, click Reporting on the KDP homepage, and then click Ad Media.
To see how each of your key words works, click on the name of the ad campaigns. After approval, it may take a few workingdays before you get the sale information. You can see an increase in your KDP sale report, but these report do not tell you where the sale came from).
Don't worry if you see many hits but no selling, but look for key words that cost you a fortune ($. 20 or more) per click. You will get an impression of which key words work and which don't after a whole weeks or so.
Because you pay for klicks, not images, the use of key words that create many images and few leads is not necessarily harmful. Get only the key words away that are clearly a disadvantage for your return on investment. When your ACoS is higher than your license rate, you lose cash for this key word.
At the other end of the formula, you' ll be able to find all the key words that generate a great deal of revenue and/or have a good return on investment. Search the boughts for these books and writers for more key words. Extend and fine-tune your search terms by going through this procedure once a week or so.
When you get an impression, but no hits, the issue with your ad could be - or it could be that your text just doesn't fit that very well. Just like in the case of display displays, if you get a click but no sale, something on the products page of your eBook prevents you from making the trade.
Keyword efficacy changes over the course of the report, but the report does not split by click. When you have a "stale" ad that has been using the same keyword for several consecutive weeks, you can pay a bundle of cash for a keyword that no longer works. I suggest you download the search engine keyword for each actual search engine marketing strategy and recreate the search engine marketing strategy once a week so you know which search engine keyword still works.
It is also a good moment to introduce new key words, similar to those that have done well recently. Amazon's promotional materials are not a clandestine way to turn your sleeping novel into a best-seller, but if you use them cleverly, you can raise your profile, boost your turnover and make a real return. In particular, sponsored product advertisements are an easiest and most cost-effective way to explore your advertisements to boost your book's revenue.
Jane's note: If you found this article useful, I strongly suggest you take a look at Rob's forthcoming publication on how to make yourself public.