Publishing a Digital BookReleasing a digital book
Technology and Money
What effect has the digital publishing environment had on the results of conventional writers? Keynote speech by the Chief Executive Officer of Curtis Brown Ltd. The book publisher's technology changes and some areas where digital technology has "disturbed" authors' results, such as book distribution to publishing houses, distribution prices, eBooks contracts and counterfeiting, will be discussed by Tim Knowlton.
The digital revolution has prompted the entire book publishing sector to find new designs. This much of what is happening in the digital world is astonishing.... I would say that much of what has happened in agent activity is accessing information. Today, every journalist can tell you how many books of a particular book have been sold.
VP: So the writers should realize that the work itself - such as the novel or the book suggestion - does not have to be of the same aura. Publishing houses want to ensure that everything they buy becomes a best seller. So..... computerisation and accessing commercial information have made the agent's task of sell a book to a publishing house more difficult.
VP: Amazon.com has used this information approach efficiently and has been a driving force in so many digital publishing initiatives - and, some claim, has disturbed the sector's eco-system, not always to the advantage of the writers. Having become a book distributor, Amazon has become an outstanding salesperson of almost everything, understanding its clients and all facets of their life through what they buy and adapting their relationships with those clients.
The ability to keep an eye on the taste of all these clients and use this information is still good for bookselling. Although I still don't see any dron deliveries, it's difficult to rival Amazon in the digital retail world. However, one of the advantages of publishing house fusions in the technology environment is that the Big Five have more powers to bargain with the trade.
VP: This stalemate was according to be active e-book heading. Do I know pricecalculation is a complicated issue, but what is your sentiment about e-book pricecalculation? One of the things we are protecting as an agent is an author's capacity to earn a livelihood - and if the cost of a book is too low, no one can and we are losing the votes of those authors.
Book prices are not only about how they affect the publishing house, the writer and the agents, but also how they are seen by the readers. In my opinion, the readers are right when they say: "How come this e-book is as expensive as the pocket book and I can't do as much with it?
Can' t just give it away, I can't show it on my bookcase - I can do many different things with the printed book I buy that I can't do with the e-book. "I think grouping is a sensible way - for example, to offer a discount on your e-book when you buy the printed book.
VP: And, of course, authors' liveings and e-book pricings are asking a debate in license fees. Are ebooks license fees in book agreements common? Yes, publishing houses have default e-book license fees. However, for me as an agency, the default tariffs are not always as high as we would like them to be - and they are not always suitable for the business in question - we have a department for digital backlist licencing for our customers - Curtis Brown Unlimited.
Like any book deal, there are separate agreements - and often a non-disclosure treaty. It is my task to know the markets and to know what the best-selling titles are and why, so I at least look at the free example sections of all the works I am interested in.
I' m getting to know the voices, the personalities - that's all I have to do. Unfortunately, I sometimes want to see the remainder of it afterwards - which is not always comfortable, as I have many of our own Curtis Brown customer scripts and textbooks to work with!
VP: Talking of free..... Pirating has been threatening authors' incomes longer than Curtis Brown, but the digital countryside has made it so much simpler to get to pirate copies of their work. In my opinion, each of the parents should have an anti-piracy debate with their children who have grown up and expect their own soundtracks, and their own textbooks and contents.
There are so many children striving to make their own land - what they don't realize is that pirating IP is threatening the livelihood of anyone who makes money for their livelihood. They have a good pedagogical value when it comes to raising children and understanding that if everything were free - novels, films, music etc. - our classes will not be able to make a livelihood.
My first reader - a Kindle - I got in 2007 and from the beginning I liked the fact that I could go on holiday with my tray and brought ten volumes and it doesn't weight more than one. However, my own digital future came a few years later:
Like every day I sat on the bus, commuted into town and looked at a printed edition of the New York Times when I saw Dwight Garner's reviewer of The Immortal Life of Henrietta Lacks - not our book. This book was published, I download it and immediately started it.
You' re reviewing a book - and now you' re looking at the book? Where we came into publishing a decade ago, it's quite astonishing. Besides the operation of Curtis Brown, Ltd.