Publish own BookTo publish your own book
To publish your own book on a shoelace
Have you always wanted to create and publish your own book? Leaders Tony Brook and Adrian Shaughnessy thought the same. This is how they started Unit Editions in 2010, disappointed by major editors. Ever since, the innovative, impartial publisher has grown stronger and stronger, demonstrating that printing is far from over.
Unit Editions' popularity also shows that, despite the free e-book space, you don't have to be in the budget to get into printing and publish your own work. Here we are talking to Shaughnessy about how he and Brook dared to enter the self-editing business without loosing a penny, and how you could create and publish your own self-publish.
Unit Editions' popularity is made possible by the web. With a few bookstores around the globe that the two have a close rapport, the titles are only available through the Unit Editions website. "or we' d have to lend half a million quid to start a publisher.
However, because of the way the web has removed so many obstacles, we can do it," Shaughnessy states. "Avoiding the bookselling business entirely and dealing directly with the persons who are interested in our work. So, if we write a book about, say, Total Design, the Netherlands group, there are probably only 2,000 interested in it.
You can find these peole through various mediums and the web. It would be unaffordable if we had to use traditional medium channels." By the time we talked to Shaughnessy[in February 2015, when this paper was initially published], Unit Edition had only three full-time employees: a design team, an editor-in-chief, and a specialty in the field of corporate publishing.
Unit Editions is fortunate, however, to be able to call on the help of the spin teams to increase the numbers to up to five or six if necessary. "Someone once said something really good to me: Nothing works without the right number of inmates. You can get confused for a while with a few palms, but eventually you need the right number of guys, and I think we're getting there," Shaughnessy says.
"China's pressure is amazing and unfortunately much less expensive than the pressure in the UK and Europe," says Shaughnessy. Since then, however, it has sometimes begun to press in Europe. "I' d like to be able to run everything local, but that pushes up the price," he goes on. "We will still be in China, but if possible in the UK or Europe just because we can get it faster."
There' s no one to tell us what our cover should look like or we used the right colours," Shaughnessy smiled. "It' arose from our frustration with major publishing houses who gave you things like..... One has to know what they want, what they are feeling and what they think. Shaughnessy's final consultation for would-be publishing houses?
and I just want to ask them to realize that they can do it themselves." I' d say to the folks, "Just do it yourself if you can!" See the remainder of our Adrian Shaughnessy from Unit Editions in the above film.
Initially written in Computer Arts, the world' s leading designer journal, this paper helps you resolve everyday style issues with insight, guidance and inspiratio.