Publish my own BookTo publish my own book
Having talked to some experienced professionals (including someone who works for Chronicle Books - my favourite San Francisco-Indie publisher), I realised that traditionally published books would not be simple. At first, the conventional publication processes are moving slow. When I met, it was early 2013, and if I had gotten a book contract at all, my book would not have been published until autumn 2015 at the soonest.
Secondly, most traditional publishers are still on the hooks to conduct their own advertising and campaign. Approximately 80-85 per cent of the profit shares from your book purchases are given up after an advanced payment. So I did the mathematics and realised that I could give myself a head start with Crodfunding, an unbelievable instrument for newcomers.
I ran an Indiegogo promotion in July 2013 to preorder The Quarter-Life Breakthrough and collected nearly $13,000 from 518 contributors in 38 nations around the year. Both showed that there was indeed a powerful book sales and gave me the "advance" I would have received from a publishing house.
Using the resources of the advertising campaigns I paid for the development and editorial work, book creation and book creation as well as advertising and advertising expenses. As I publish myself, I keep about 60-70 per cent of the emoluments from my sale, which means that even if I only sold 1000 more examples along with my ad campaigns, I will still earn significantly more than I would have done with a publishers and the $15,000 retainer.
In addition, my book is about 20 people who redefine their working life on their own conditions and have a beneficial influence on the rest of the book - how better to mirror the purposes of my book than to become an enterpreneur and publish themselves? Suffice it to say that my book is not in retailer bookshops across the countryside (at least not immediately).
If my book is released in two week's time, I will distribute it as an e-book via Amazon (Kindle Direct Publishing) and later via iBooks and Nook. It is available through Amazon's print-on-demand services (CreateSpace) and Ingram (printed by Lightningource through IngramSpark ) to over 38,000 booksellers and library customers, although I don't anticipate that many bookshops will actually order it because very few stores have their own publications.
I also print high value paperbacks to meet my Indiegogo pre-orders and for full sale on my website and at lecture series. When you weigh up the choice of self-publishing or publishing like the most important choices in your lifetime, it comes down to your own circumstances and your own aspirations. When you' re famed, you can either publish or publish yourself and you'll be good.
News-flash: Big-name folks will almost always be all right. When you' re someone like Tim Ferriss or Seth Godin, either your book progress will probably be very big, or you have over 500,000 blogs fans who are going to like you and buy your self-published book once you tell them (either way, you'll be selling them and earning some money).
When you are a little known, but not Hella famed (let's say you have an acceptable number of successors or you started a small but high quality business or wrote for a small but high quality publication), deciding whether to publish yourself is a little trickier. Probably you should submit a few book suggestions to the publishing houses and see what feedback you receive.
Maybe you will find a publishers who is enthusiastic about your projects. When you' re not famed (someone like me), I think the way to go is self-publication, as you don't really have a option anyway. It would have taken me a year to send out book suggestions, and even if I had gotten a bookstore, it probably wouldn't have been so profitable.
Do you want the believability that comes with having your book that is in stock in the back of Barnes & Nobles in suburb Minneapolis, then in any case you should be spending the following year mailing off requests to get a book deal. Surely you will want to get a book purchase. When you want to try to create a fellowship around an image and try to imbue others with your stories, which I'm trying to do, I think the self-publication utilities available to writers today (Amazon, Crodfunding, Bloging, Social Medium, etc.) are a great one.
I am not going to write this book to become a best-seller, I am going to write it to be a business case for further work with task-oriented organisations in the family. This book is an attempt to build my own private plattform and to strengthen a fellowship of thousands of years that are not satisfied with the mediocre and want to make a difference in the way the rest of the worid works.
It is my aim to get enough impetus through on-line selling and verbal propaganda to perhaps write for a serious publishing or to speak at mission-oriented meetings. Alternatively, a publishing house might want to work with me to make this book (or my next book) accessible to a broader public.
It'?s not the endgame, it'?s just the beginning. If you publish yourself or publish in the traditional way, don't publish a book to earn a lot of cash, because you probably won't earn that much. I believe that the boundaries between publishers and self-publishers are becoming increasingly blurred. What is the difference between the two? Each author, even the most renowned ones who work with the top publishers, must "publish themselves" in the areas of PR and market.
Snobbish folks you see at book reads no longer roll their ears when you tell them you're posting yourself.