Promotional WritingWriting Promo
To write it is not the same as writing an article or a memorandum to clarify a suggestion.
To write it is not the same as writing an article or a memorandum to clarify a suggestion. Some of these are not all the same. For example, you may be thinking of 20 good causes why a possible readers should choose to cover for you or release your work, but you should probably limit yourself to two or three; maybe even just one, subject to the timing and propensity of the mar quee to heed you.
Who are these guys; under what conditions do they actually do your work? What is your book runtime? When you take this line, your materials are much more likely to be appropriate - and therefore also to be used. One useful way to find out if your text is easily readable or not is to reread it aloud.
When you can trip over certain words or words, or can't get to the end of a phrase without taking a break, chances are it's hard to read: To ask a question is a good way to involve the readers, provided it is not a question that attracts a quick "no" and a discarding of the advertising part!
If you have interesting words, use a regularly updated dictionary and try to speak good English and hear what others have to say - it's captivating!
There are 10 things to consider when writing effective advertising copy
UBM marketers had a unit devoted to writing efficient advertising copy. Sure, anyone can post promotion texts - but is it efficient? Would you consider this e-mail to be an efficient way to motivate the receiver to sign up for the on-line meeting? Admittedly, the e-mail was personalised; it used bullets; there is a call to action....so why am I totally irmotivated to do so?
Considering that this e-mail had me at Hello. Admittedly I sniggered when I opened the e-mail (really, we're still referring to Jerry Maguire?), but it worked. I was attracted by the title; the aim of the e-mail was easily understood; I was encouraged to do so. Actually, I did print this lists and post it on my walls to work on my favourite Excel formulae and images of dear ones, hoping that the lists would be buried unconsciously in my mind (and as a simple reference).
Specify who you write it for and what you want to know about it: Initially released in 2010, hence the obsolete e-mail-samples.