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Publication in the epoch of digitization
Nevertheless, with a share of 15 to 25 per cent of total turnover, which will be shifted to the electronic formats by 2015, the publishing sector is breaking new ground. Writers, publishing houses, distributers and retailer need to reconsider their respective businesses and their interrelations. You will face several crucial challenges: a price policy that safeguards the industry's evolving pool of profits, newly defined retail chains that maintain the variety of formats, and the redistribution of value among marketers.
Theoretically, the media should also profit from the creation of payed online contents. We have found that most online media users still want free information, whether on online trays or not. As a result, the use of electronic scanners is an extra sales outlet for an industrial sector that still needs to transform its operating models.
However the industry may look, the advent of new readers points to an interesting development in the typeface itself. The simple conversion of printed contents into digitized words does not create long-term added value. Rather, the greatest chance is to experiment with new forms such as non-linear, hybrid, interactivity and interaction with society, as well as the use of electronical modi that integrate movement, audio and readers' interaction through technology, which we will be discussing in the following.
In the last 20 years, the digitisation of contents has shook the business fundamentals of sectors such as the media, entertainment and film. Until recently, the lack of comfortable e-reading plattforms had prevented such a revolutionary development. The advent of new mass market equipment, such as special e-book scanners or multi-purpose trays, has put an end to this period of grace.
There are some controversial questions: Is the publishing sector facing upheaval? Do you think new read-outs will give the media the opportunity to rebalance their economies? However, the switch to electronic publishing is taking place and it will be vital for stakeholders to manage the changeover. These results help to decipher new ways of interpreting and to estimate their commercial impact on the publishing and media world.
In addition, our analyses provide information on the various sectors of the "book ecosystem", among them writers, publishing houses, distribution companies and retail outlets. A lot is at stake: the reallocation of value among stakeholders, a reshaping of their role and possibly a development in the way contents are generated - all this could create significant new value for the sector in the long run.
Pills, e-reader: At last technology "ready for premium time" Fully automatic e-readers and multi-function trays are becoming everyday at last. As a precondition for the age of electronic publishing, 15 to 20 per cent of the populations in advanced nations are assumed. If the multi-purpose pills remain on their present course, the level of market entry could increase.
No matter how long it lasts, the terms are perfect for the reader to accept it. Scanning experiences and ergonomics are getting better and better. What equipment is preferred? There are signs of a changing equilibrium between e-readers such as Amazon's Kindle and multi-purpose trays such as Apple's iPad. From an early stage, e-readers have conquered up to a third of the print media industry due to a lower cost and a near papermaking readability.
Multi-purpose pills, whose price is above the psychologic barrier of most users of $300, are still too costly to launch on the bulk consumerry. Our survey found that early users of multi-purpose trays and electronic reader are usually already heavier users. The group appreciates the readability in different configurations and the user-friendliness of the new equipment.
The way they read indicates that they are intended for a bright and bright world. With the second phase of eReader migrations, the e-reader industry is expected to expand. People who have said that they are thinking about buying some kind of electronic equipment in the near term are mostly female and over 35 years old.
Encouraging new ways of reading: Want to know more? It won't be so easy for them. Firstly, those who have chosen digitally formatted say they still enjoy the readability of print work. While they were created in the age of the electronic age, this commitment to print sizes also applies to younger people. In contrast to the musical industries, the publishing eco-system can also count on a few short-term stabilising factors: restricted possibilities for "unbundling" contents and low pirating quotas - at least for the first use.
Acceptance rate shows that the desire for electronic literature is also great for the publishing world. Today, e-books make up about 5 per cent of sales in mature marketplaces such as the US. Although some economies, such as France, will move progressively before they reach around 15 per cent of the total by 2015, partly due to the close-knit dealer networks that make hardcopy copies available.
Firstly, the switch to electronic publishing could stimulate publishing use. Over 40 per cent of those who have a reader say they know more than before. Admittedly, the innovation of our experiences can diminish. However, the establishment of alternate "digital libraries" could be as much a blessing for the publication of books as the broad appreciation of CD sound collection for the musical in-dustry.
Nearly 70 per cent of those with equipment said they buy the bulk of their e-books. On the other hand, the widely used computer literacy of e-books has not yet led to any significant acquisitions. This means that different rates of adoptions and different types of businesses affect novels and non-fiction, travel guides, picture volumes, children's and information material.
Encyclopaedias and cards have already been converted into digitised form. As a result of the statistical character of the first-generation electronics format, both publishing houses and users have focused primarily on literature and non-fiction. By 2015, such works are likely to be the most widely viewed type on today's world.
There are still limitations on digital services for other categories, such as lifestyles and picture volumes and children's literature. Rivalry from today's magazines and web companies could reduce this capability, but it is a great new challenge to satisfy. Almost 90 per cent of respondents only enjoy free online message contents.
Only 10% of those with electronic trays say they would be paying for messages. Apart from areas such as micropayment in South Korea, it seems that there is only a limited need for remunerated contents in areas such as finance information, regional newspapers or investigation based journalists. But even those willing to make payments say that they would be spending three time less on the printed versions than on sending them.
There will be no economic benefits for the publishing sector from a move to electronic format without a major shift in value to all stakeholders, whether retail, distribution, publishing or even auteur. In the mid to long run, up to 28 per cent of the sector's gains will come from the use of modern media.
It will be time to see how the new digitally generated prize pools are distributed, but some gamblers take position. Efficient and efficient online sales and marketing plattforms have already been created, with selected actors dominating: What's more, the current bookstore hierarchies could be turned upside down by allowing them to change everything from their huge bricks-and-mortar sales network to their focus on bestselling author.
It could even help to create truly international publishing market. Of course, digitised sales will have an economical effect on those publishing companies whose commercial model is driven by the effects of scaling and will therefore be affected by a decline in volume. As a result, digitally migrating could speed up the process of consolidating sales network around the actors with the greatest effects of scaling, also in the real-life.
A few retail outlets will be able to use their brands and sizes to introduce competitively priced online sales channels. The digitalization of 20 to 30 per cent of today's print volume, however, calls into question the character of today's actual delivery network. New technology could make it even easier for publishing houses to monitor the whole value creation process.
In order to stay at the forefront, publishing houses must not only shift assets to electronic media, but also deliver new value to writers and audiences. Publishing houses must offer clear added value for writers. Whilst bestselling writers may be able to administer their own distributions, aspiring writers may appreciate publishing houses that can offer online and online sales and distribution as well.
Publishing houses must also strive to create online reader related goods and value. Another, Leezam.com, is selling novels and shorts for portable use. And with the children's textbook Skulduggery Pleasant we offer a supplement to the online offer: That could be a precursor to a whole new direction for the bookshop. Creating web sites and community networking for the reader can not only boost publisher demands, but also create a connection to the consumer.
Publishing houses now have the ability to become an even cleaner business-to-consumer franchise by offering their own platform to sell in the market. In the meantime, the writers are in an excellent situation to take advantage of the benefits of the virtual age. Bestselling writers in particular should have more negotiating leverage with publishing houses and distribution companies, which could boost their shares in the prize pools over the next five years.
Some writers have already deconcentrated the natural and electronic permissions of their works in order to enhance their bargaining clout. For example, Paulo Coelho has granted Amazon sole marketing permission for the online sale of 17 of his works internationally in 2010. Booker Award winners Ian McEwan and Rosetta and Rosetta Buch, a specialist e-book publisher, sign a contract.
Marc Levy in France uses Versilio, a specialist publishing house, to administer the copyright of his works, rather than his conventional printing house. After all, newspapers are undergoing a radical new definition of their businesses. Starting from the incumbent roles of newscasters, they now focus on detective journalists, editorial and opinion-forming and facilitation, and redefine the boundaries between free and chargeable media.
Over the midterm, the publishing industry must strengthen the "perceived value" of digitized media to enable monetizing. In the case of accounting in particular, the new business models will be based on a price strategy that will remain within a sensible framework of the price of pulp. Among them, the publishing houses now determine the price within a series of distribution policies.
As a result, e-book selling costs have been reduced to an annual 30 per cent on paper. However, it is still not clear how the publishing industry will deal with its old price expectations, which used to be associated with new publications and paperbacks. "In the long term, the generation and maintenance of lucrative e-book rates will necessitate the provision of extra service in connection with new literacy practices.
The greatest chance for publishing is not only in the transition from words to screen devices, but also in new forms such as hybrids, non-linear, interactively and socially. From the emergence of Gutenberg's mobile press centuries ago, progress in press and delivery technologies has produced a continuous flow of new sizes that meet the evolving needs of society.
Today's publishing houses and media companies are focusing their inventive efforts even more on the changes in the world of the media. For example, it allows users to combine video, audio, video, audio, music and various levels of interaction and collaborative work. There are several different types of publication.
Today's world opens up the possibility for publishing a book or writing in other mediums. Non-linear and non-linear readings, for example, become a multi-medial adventure. For example, the "vook" will add a series of high-resolution images to the readings. Both ScrollMotion and Sesame Street have produced e-books for kids that enhance the text with audiotracks (Elmo's ABC Book).
This coexistence of such different contents and resources provides a new literacy adventure, but also poses issues about the choice criterions and the information as well. In such a supply-oriented sector, the involvement of the readers in the publication of the books may seem incompatible. However, some experimentation suggests that new forms may be able to lure younger creative thirsty generation into the literary age.
On this basis, the web users are invited to carry on with the history and the best articles are then released in hard copy. Guy Kawasaki, the VC and economic writer, asks the reader in his blog "How to Chance the World" to help design the topic and history of his next work.
After all, e-publishing has established a feed-back system that allows writers to interact directly with their audiences and audiences. They can then cast votes and make comments on a script which, if it is a success, will be made public in hard copy. Recently Amazon purchased Shelfari.com, a fellowship of users who are sharing their favourite book via a online bookstore - an effort similar to the Hachette Livre MyBoox website.
Morning: New sizes? There are a number of other issues raised by the emergence of e-publishing: How should the words of the future be retained after today's migrations? Numerous domestic or privately owned libs have already started to digitize paper-based contents to ensure their upkeep. It is also not clear how digitally-born contents are viewed, especially in non-linear, hybrid und societal form.
There are still no great classic books of the era of electronic publishing. For more than 18 years he has worked for the sector, on several different continents and across the entire range of stakeholders, including stations, contentproducing companies, publishing houses, newspaper and magazine publishing houses, major musical companies, film studio and new medias.
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