Online Publishers AssociationAssociation of Online Publishers
In May this year, the association appointed a new Chief Executive Officer, Jason Kint, former SVP and GM of CBS Interactive's sports department, and in early September greeted six new members in his 55 brand top group.
In May this year, the association appointed a new Chief Executive Officer, Jason Kint, former SVP and GM of CBS Interactive's sports department, and in early September greeted six new members in his 55 brand top group. We believe in an open web where customers and distributors can identify directly with our brand.
They will be rewarded for their confidence in our brand and we will tirelessly work for their recognition. We' ll shed the untruths and misunderstandings on the contemporary electronic market to protect members' companies, especially in the areas of Ad Technology and across-audit. We' ll be creating a trustworthy board among members to exchange best practice, strategy insight and strategy to provide a lively, inventive market place for your online market.
OPA manufactures for its members and the general community commercial research on Internet advertisements and consumerism, provides community and personal discussion groups to research and promote important topics that affect the brand, and works to raise awareness of the importance of good value branded music.
It was established in June 2001 as the Online Publishers Association (OPA). Producing in-house research for our members and the general community, creating community and personal discussion groups to research and promote core topics that affect branded consumer electronic media, providing an empowering voices that speak to businesses with media coverage of consumer electronic media, advertising and political decision making, and educating the general audience about the importance of branded consumer electronic music.
Founded to prepare the way for the next generation of high-quality consumer electronics products. Our mission is to foster the development of new technologies and to create value -added value - for our customers. Our work will reinforce the relationships between users, markets and electronic music. The members rely on us to act on their behalf where it counts: in commerce, in legislation and in the ecosystems of electronic music.
Customers come to our members' brand because they rely on what is supplied, be it in the form of humor, conversation, financial research or theatricality. Marketing professionals are investing in our contents and brand to connect with the high value, trustworthy experience we have. We' ll help them grasp the ever more complicated landscapes of our online world and shed a little some light on untruths and deceit.
We' re working to give them insight into the ecosystems of online assets that position our members to compete and help them give intelligent advice to their customers. A number of major publishers in Europe joined forces in March 2003 to create OPA Europe, an expansion of the organisation's operations to the wider Europeans.