News Writing TipsTips for writing messages
News-writing tips for newcomers
Journalists who write messages are authors, organizers and policy makers. You can never tell the tale without them. You compile the materials that you have at your disposal and that you have investigated and discovered, and then you make the most important choice of all by asking the questions - is there a history?
When deciding that there is a history, you need to consider which part or parts of it are of interest. It affects how you tell the tale, what perspective you should take and what key points you should try to convey. You have as many ways to make a history as there are those who are willing to do so.
In spite of everything you learn about the impartiality of news, you as an author cannot help but be objective because you apply your own judgment and your own beliefs. It is important that your judgment is not just a matter of your own preferences. When you get hit by a vehicle and your foot breaks, a finite number of individuals will be interested - your relatives and boyfriends, of course your employers, your insurers and virtually no one else.
It is unlikely that the event will leave a message. When your country's chairman is in a traffic crash, this is a headline and perhaps the most important point on news programmes. Differences in reaction to these two incidents are a question of judgment, of the news ruling.
There are a number of things to consider when you need to choose whether or not a storyline is worth reporting. When you write for a sport mag, you probably won't be too interested in finances, criminality, science, global commerce or healthcare unless there is a sporting aspect. Our people:
Which interest probably exists in what the persons in history do? Does this tale address many of my readership, audience or audience? There is no point in publishing serious business news in a prominent, public paper. Somethin' unsuspected will spread the news rather than a routinely.
Did this tale come out new or has it been released before? Is it going to be widespread, or will most of us learn about it for the first and foremost? Although the history is not new and the experience is many years old, it may be rewarding to walk when the information has just come to the surface.
You' ve chosen to make history. Two major message writing styles are available. If you are writing an article for a classroom research or designing a paper for a corporate event, gather all the information, organize it, associate it if necessary, and present your argument.
Writing messages uses exactly the opposite technology. One starts with the nature of history, for example "The cost of coffee has dropped by 15 percent" and then adds additional information - what effects will it have on manufacturers, the textiles sector, the political system, global marketplaces, consumers' costs, jobs, poverty; was it expected what is being done about it, is it a short- or long-term one? how do the public react to the news, and so on?
When I am very interested in this history, I will give special consideration to every single words you are writing, studying or sending. But if I really don't mind, I can stop hearing or hearing after I' ve determined what the tale is about by looking at the top line.
At the top of the message is the message's head, and then more information is added according to its relevancy and timeliness. An enthusiastic visitor will find at the foot of the Pyramide some information about the state of the textile sector; the less interested will find something else.
If you, the reporter, choose what the first line is, what the second, third and so on, always consider that you run the danger of loosing your audiences if you go into too much detail and provide too much information (e.g. exports ) at the cost of other historical issues.
Rudyard Kipling has properly summarized the components that make up a message in one of his "Just So Stories". That little phrase can help you make sure you have the full history, that you haven't missing anything that should have been recorded. However, it is important to note that every history you make does not have to respond to all six of these issues.
- are people involved? Messages are often about folks who do things (or sometimes don't), so who and what are often the most important parts of your story. The amount of other details you involve depends on your news judgment and the amount of free and available to you.
Finally, do not try to reply to all six in your first phrase or section. The six men in service are all considered, but it is not an auspicious or interesting script. But however you begin, the other detail can be worked into the next two or three movements.
Authors John Allen has been a publicist for more than 30 years. Beginning in the newspaper, as a newspaper reporters and editors, he entered the BBC as an editorship in 1972. In 1994 John became editor-in-chief of BBC RN. It received a Sony prize for BBC Broadcasting reporting on the demise of Diana, Princess of Wales.