Marketing WritingWriting Marketing
Top 10 Ways to Be Written Like a Content Marketing Jedi
As Yoda said to a young Anakin Skywalker, "Fear is the way to the unknown. Rage causes hatred. Hatred causes sorrow. "Anakin' s destruction in Darth Vader all too often derailed the marketing of her work. Cause, horror of terror, contented marketing has to do with a large amount of writing, and for many folks, writing is frightening (they can say they hates writing, but thanks to Yoda, we know they're just scared).
What is even more serious, someone has to work on the writing carefully without damaging the psyche, which is already brittle due to the writing war. Especially in the case of large scale blogs, the anxiety and hate before writing can lead to total crippling of the marketing process. In order to minimise the anxiety and pain in your marketing effort - especially in your blogs - I've given some advice on how you and your Jedi writing team:
Don't think too much when you start writing your first design, otherwise you will have a bad case of writer's block. What do you do? Read the notes in this posting before you start writing and use it to work on your work after writing. Don't let yourself be paralyzed while you're writing.
While your blogs aren't always as intensive as a Jedi using the Force, you need to concentrate on one core concept to capture and keep your readers' interest. There are several things you can do as part of an inspiration, but the reader should have a clear understanding of what to take with them when they read your paper.
Now you can write a review if you find that your topic is different from the one you have in mind. Once you have finished your first design, simply go back and make all the necessary changes to turn the entire contribution towards this new spot. As a Jedi would talk to another Jedi in a different way from Jar-Jar Binx, you have to decide which audiences will listen to your contribution and select your terminology accordingly.
Powerful, neat writing makes your points more efficient. This also applies to writing. If your concepts are powerful and you are clear and concise, your contents will convince. A good concept is better than a poetical phrase in the field of contentmarketing. A list, section and other structure breaks up large blocks of text to make it easy to type and view your contributions.
Anyone can survive with concealed persuasive power, but you shouldn't worry about self-advertising conten. It'?s something your readership will see through. It is better to acknowledge that in most cases you are creating this precious material from your own experiences than to speak of "a service" if you really mean it.
He may have benefited from his gradual launch on the podium, but when it comes to contentmarketing, you only have a brief period of grace to attract people. You' ve got to fascinate your reader right from the beginning. That would be a good beginning for a second or third movement, or even the second section, but they should not begin the whole article because they do not immediately offer an impetus to read on.
So, find out what you want your reader to do - an e-mail subscribe, a Facebook subscribe, a comments - and ask for it. You can, for example, refer your reader to a whitepaper that they can sign up to receive and track with a friend e-mail instead of asking the reader to answer the telephone to get in touch with your selling people.
Yoda himself was laughing sometimes, and he was expecting Darth Vader. Which hints and policies help to drive away the anxiety and pain of your contentmarketing group?