It Starts with why BookStarts with why book
Begin with Why
In my opinion, the concept at the center of the book is interesting and is confirmed by neuroscience findings on choice making. Sadly, I also think that the book has trouble going beyond the intuitive and turning the concept into a fact-based theorie. This book could have translated the concept into the search and verification of facts with less repetitions and more work.
Also the inaccuracy of some excerpts and quotations shows the absence of fact-finding. In summary, a good concept, but not polished and undeveloped. It is a classical book all the way, every single one of us should have it. This book explains with many good samples. When we start with Why and focus every single working hour on reaching our best, there would be a feeling of fullness and cooperation.
That book argues for the reasons why I am following my business dreams. In all honesty, I thought I would get a simple formulation -- but this book is more subtile than that and demands a good introspection and self-knowledge. I' m sure that the notions in this book will be applied to every facet of your lives; it will help to explain why you are doing what you are doing.
Oh, I loved that book. We had something unique in our shop with an annual 7-year seniority and never lose a client. And it also gives me self-assurance to focus on being a WHY and to bring HOW and WHAT human beings around me.
Begin with Why: How great executives motivate everyone to act - Simon Sinek
Inspirational, life-changing best-seller by the authors of Leader's Eath Last and Togther Is Better. Simon Sinek launched a motion in 2009 to help empower others to find inspiration in their work and inspiration for their peers and clients. Ever since, the strength of his designs has moved tens of thousands of people, among them more than 28 million who have seen his TED Talk powered by START WITH WHY - the third most beloved TED movie of all times.
Zinek begins with a basic question: What makes some individuals and organisations more innovating, powerful and profit-making than others? There was little in common among Martin Luther King Jr., Steve Jobs and the Wright brothers, but they all began with WHY. You realised that humans do not really buy into a good thing, a good thing, a motion or an invention until they get the WHY behind it.
STOSTART WITH WHY shows that the most influential ladders in the business all think, act and talk in the same way - and it is the opposite of what everyone else does. The Golden Circle is the name of this strong concept, and it provides a setting on which organisations can be established, motions guided and human beings inspire.