I want to Write a Book OnlineI' d like to write a book online
Do online entrepreneurs need to create a book?
So if you've ever thought of creating a print version of a story, you need to hear this one. Somewhere, in the distant depths of your spirit, you may have thought about you. If you are a featured writer, you can immediately build your reputation and open up new possibilities far beyond the scope of your ongoing work.
While you may feel that the writer itches, be cautioned - it may not be the right persecution for everyone, not even for those who make a lively letter inline. We' re accompanied in this story by Chris Brogan, the New York Times bestselling writer. He has authored a number of textbooks, among them Trust Agents, one of the most authoritative ones on onlinemarketing.
In his ingenious insights Chris explains why not writing a script and what it really needs to be released. Do online entrepreneurs need to publish a work? You' re hearing The National Entrepreneur, the show for people who want to find more intelligent ways to build and market their own value.
It is produced by the Digitally Commerce Institute, the place for digitally entrepreneur. This is Sean Jackson: Welcome to The Digitale Entrepreneur. I' m your hostel- Sean Jackson. I' m joining, as always, the greedy Jessica Frick. Jessica, how are you? Frick-Jessica: I'm insatiable.
So how are you, Sean? BUCHANAN: I'm very well. This is Jessica Frick: Sean Jackson: Frick-Jessica: I think it might be rewarding for you, but I have the feeling that there is so much stress on companies to publish a textbook, and it doesn't have to be there.
In many ways, I think the relevance of literature is not as good as it used to be. Sailor Jackson: Of all the things you can do, a work may not be in your best interests, especially given that some of your work can produce results faster than all the work that is necessary for your average work.
Frick-Jessica: Yeah, what about you? So what do you think, Sean? I think you're totally mistaken. No to the other side of it - I'll say you're right in assuming that it's a great deal of hassle, but most things on line are a great deal of hassle.
Typical books - be it a digitized one or a print one. It' a hard-copy copy in this case. I' m a good friend of mine who has written the game. And I know how much trouble has been put into this work. Cause that was the name of his work.
Comment Sean Jackson: That's probably good, because Brian Clark, our chief executive, has never even been hunted for a work. Frick-Jessica: I'm just saying, Sean. You have many ways to achieve authoritative power that do not demand that you create this set-in-stone work.
Honestly, if there weren't accounts, I wouldn't be where I am in my ordeal. Somebody has to pen it. Frick-Jessica: He's a counselor. He' s authored a series of textbooks, and I can't wait for his opinion. This is Sean Jackson: In today' show we have the most appealing Chris Brogan, who in his literary careers with Trust Agents, a New York Times, USA Today, Wall Street Journal - and just about every other best-seller out there.
He will join us to discuss with Jessica and me why you should or should not be writing a textbook, what it really is and what you need to know if you want to go this way. Hang on, and after this intermission, we'll have Chris Brogan on the show.
Introducing the new StudioPress Sites, a turn-key approach that blends the simplicity of an all-in-one website creator with the flexibility of WordPress. It' great for blogs, Podcaster and affiliates as well as those who sell live merchandise, online content and members.
Jessica, would you please meet the notorious Chris Brogan? Today we have an US writer, reporter, marketing advisor and spokesperson who has been speaking for many of our meetings. We' ve got Chris Brogan. This is Sean Jackson: Chris, welcome to the show. CHROSBORGAN: Hey, I'm so thankful to be here and I'm looking forward to talking to you two lovely souls.
This is Jessica Frick: We' re so glad to have you, Chris. Sean and I have discussed whether you need to author a work. Is it really necessary for an entrepreneur to create a work? This is Sean Jackson: Chris Brogan: Okay, so let's get to the next subject, the two-wheelers.
At first I always wanted to be a writer. "I thought I was just writing comics for my own future, and that didn't quite work out. Christian Brogan: The why I began to blog in 1998 was because I submitted fictional tales to journals and the like - and didn't pay much heed to what they really wanted, like: "Well, of course you should post that.
I' ve spelled it. me and Julien were writing another one and it didn't work out so well. Since then I have authored seven more volumes. However, the first ever volume has done unbelievable things for my entire orphanage. In order to keep answering your questions for as long as possible - that's a good thing - the reply is that you certainly don't need a ledger to make a successful start, but it doesn't feel pain.
Bean Jackson: Yeah, let's discuss it. I had several of our friend who were writing literature, right? It' s the thing that when you go into any room, you lay down this notebook and all of a sudden you become the specialist, the author, the person who knows everything - everything about the topic you just typed about.
Was that what gave you more credibility in your careers, or did it just open up completely new ways for those who had no clue who Chris Brogan should start with? This is Sean Jackson: Christian Brogan: There is no relation in this theorem. The best of my works - because I don't think Trust Agents was my best work - my best works were the least sell.
I' m a big admirer of Mercracy, so I don't necessarily think that the one who released is the winner because he had the disciplin to do it. Bean Jackson: It's fun, I spoke to Brian Clark.... When I first saw Brian Clark in 2008, he said: "Why haven't you yet finished a work?
" As Guy Kawasaki had already written a few things by then, many of the early powerful marketers began developing this extra power, if you will, by having a real copy of what they had been posting on their biz.
" It' a terrible thought for a script, or it is a script written by someone else, and that someone who tells me that this is not a scholar, so they don't know that. There are seven titles of similar titles or whatever I can cite. When you' re not into textbooks and you' re not into the textbook business and you're already brooding about typing a textbook, you're already at a very big drawback, you bob.
The second thing that publishing houses want is selling, and they need you to ensure a certain amount of sale. Ninety-six per cent of the accounts are selling less than 5,000 units. I get sent about 12 volumes a workday. Sorry, 12 volumes a weeks. "I' m just gonna go and write some great reading.
I said that accounts are made for when the ideas are sold, not when they are good. You really must be selling a great one. Your publishing house is looking for a publishing house. When you don't have heavy following on tweets, facebook following, instagram or YouTube - when you don't have heavy "x" following, you're already at a loss and they probably won't say yes to give you a work.
They will make you want to do something you don't want to do. Or, they're going to make you partners with two or three of your other schub buddies until the numbers look like the kind of numbers they think are going to help you commercialize your product.
You can' t have one of the biggest brands within the publisher who are going to die to get your books sold. I' ve never worked with anyone who sells books - except my friends Peter at Wiley, Peter Knox - except Peter and his family. I have ever worked with at Buchverlag and every other person is the world' s poorest.
This is Sean Jackson: You have to be the 100% marketer," says Chris Brogan. Incidentally, when you release a new volume, it's like you just entered Avon and you're gonna die to have enough guys to have lip stick fancy dressings, and nobody wants to go to your lip stick fancy dress dance.
When you begin to talk about how hype you are for your story and you begin to make dumb info graphics with your dumb quotations from your dumb story, your friend hates you and they haven't followed you anymore. They are already ill of you and they are hoping that you with your work in your dying.... Incidentally, if you yourself should release what is in many ways very advisable, you will be dying with your library full of textbooks that you have purchased.
Because we glorify and we glorify writers and all that. Look, I'm working on my 10th major contrib. I' m about to start working on the script. And I want you to think: "This dude has a disease," not: "He's so great. "Besides, if you want to compose a script, you have to waste your free moment to compose it.
I' m not going to write that script. I' m not talkin' about writein' that script. Typing, because that's how they write them. Frick-Jessica: That actually gets me to the point.... I have a sequel for it. Chris, one of my favourite things you ever write was "It's Not About the Tights", which was only electronic.
CHROBGAN: Yeah. This is Jessica Frick: Ninety-six per cent of my works were written in a computer room. A large part of it is marketed as a copy. However, I can tell you that the strategical value of a print book is that if you want to give a lecture and attend concerts, having a copy of the book physically means that someone will actually do it.
There are many folks like this fiancee I called Jacqueline, who purchases many novels that she knows what the title looks like and she knows the cover, and they were never opened. But that was something else about typing your work. CHROBGAN: Yeah.
To Trust Agents alone, the manuscript itself, publishing companies emoluments.... Julien and I probably put about $30,000 a piece on it since 2009. This is Sean Jackson: CHROBORGAN: Nobody buys a Lamborghini for that. I probably spent a million for my advice - back when the volume was published in 2009, for the three years that followed.
Tighter to $2 million in consultation, talking - doing all types of material that was directly associated with this work that is out in the word. Bean Jackson: Yeah, I think that's something, too. Obviously, as an on-line businessman you live in a large part of the on-line range. It offers almost a passage to more of the off-line environment because of the lecture commitments.
" So, given your personality style, it was a good transient move from reading the books to talking to consulting to having more engaging entertainment in the indirect word as you of course dominated the on-line environment as you did. CHROBGAN: Yeah. At times the script took me to weird places.
A lot of folks come to the Dr. Phil Show who don't have a script, like Money Me Outside Gal, but there are a lot of us smokes who show up there as "experts," and quite often they're writers or whatever. You said, and I agree: "Sometimes you just have to keep your mouth closed and your writing.
I' ll do it. There are many very informative ledgers about our room. or would you suggest doing that before you just shut up and do it? I recently contacted Adam Grant and said: "Hey, your new Sandberg has just appeared on my desktop.
Didn't you just make original copies? "And he' drank back and said, "Man, I know. "I said, "Hey, you want to go on my Podcast? Well, I just don't want to do it. SEA NARRATOR: He's my favourite writer, by the way. I' m communicating with him about LinkedIn and I fucking.... Both that and giving and taking - both of them have made a difference in my world.
Brogan: We talked a few years ago at an activity. He' the way you want him. This is Sean Jackson: CHROBGAN: Just so you know. This is a fun theme because I have a wierd custom when I am writing my textbooks I don't really research anything.
Just writing my own textbooks. I' m just writing down your thoughts. It' one way to make a book. trust agents - Julien and I have written a whole series of tales about what we thought were interesting and what we thought were really interesting and what we thought was really fun, but we haven't really done a ton now.
Then, other textbooks I have written..... Google+ for a little research, of course, because it is a technological plate. Oddly enough, this was one of my best-selling works for a plattform that nobody is talking about anymore. He is the super-great director of Marriott International's digitally managed advertising and sales.
I' ve never done that for one of my ledgers before, and I've really had fun. When you make a really teeny tome, you probably need to explore a great deal. When you make any kind of textbook containing healthcare claim information, you have to do a great deal of research. However, the true response is that you can begin to write while you are still doing research.
There are several ways to create a work. I' m not writing like many folks do, which is wrong everywhere. I' ll let you begin wherever you want. This is Sean Jackson: So in the textbook I get 2,500 words a day," says Chris Brogan. Cause if you don't, you'll never have a script.
Every year I met ten thousand writers who tell me that they are considering to write a textbook, and then I met a few hundred a year. This is Sean Jackson: Chris, that was totally awesome advise, seriously, mate. This is Jessica Frick: Chris, if folks wanted to go after you, where would they find you?
CHROSBORGAN: I try to make it as straightforward as possible. When you google "Chris" I'm usually right after Chris Brown, so you go. This is Sean Jackson: Chris, thanks again for being on the show. Hey, guys, this is Sean Jackson, presenter of The Digital Entrepreneur. Let me ask you a straightforward question:
How does your company model for the sale of goods on line? The majority of individuals do not know that the most effective e-businesses have a frame or a general procedure for the creation and sale of their e-commerce goods on-line. Among the best free of charge resource is the DCC Academy. Digicommerce Academy blends on-line education with case study and webinar content produced by individuals who make a livelihood marketing electronic goods on-line.
When you listen to the programme on your mobile and you are in the United States, I would like you to text 31313131 with the key word "digits". In any case, we will provide you with a free enrollment application to the Digital Commerce Academy.
This is Jessica Frick: Whether you are an entrepreneur or not, you need to be organised for you. As Sean Jackson says: Yes, the good thing is that they also have a team dimension, so you can involve other guys. This is Jessica Frick: BALTAR: Oh, my God, Sean. SailJackson: It's the Amazon Echo Show and it's going out this year.
Frick-Jessica: Yeah. It will be released this past year with an online display. They can always speak to the machine and say, "Echo, call Jessica," and it will immediately display a videoconference if Jess has a machine in her house. So if you've ever used an iPhone or iPad in the bathroom - which looks like shit on me because I do it all the while - you'll want one.
Suddenly, when you get up in the mornings, you want one in your bedroom so you can see the messages or speak to her or see what happens. Frick-Jessica: Super brave, but I think you're on to something.
I' ve learnt not to just copy you out as a mad looking for the fu-- This is Sean Jackson: Because I really want folks to look into it. about what a state of affairs would be like with it. Jessica, you up? Frick-Jessica: I'm up.
This is Sean Jackson: Which is the greatest error that on-line businessmen make? Frick-Jessica: You know I'm gonna say they're surgeries. This is Sean Jackson: We' ll let you think about the weeks and Jessica and I will discuss how we always do in the next installment of The Digital Entrepreneur. CHRISTIAN: Thanks for hearing me out.