How to Write an Amazon BookWriting an Amazon book
You' ve already typed, adapted and reformatted your book. It' all set to be uploaded to Amazon Kindle. They have a professionally designed book jacket that appeals to your group. You' ve got a convincing book heading that contains some of the key words that Amazon clients are likely to use when looking for a book on your subject (this will help with post-book sales).
They have a kind of website on line (blog, podcasts, publicity, etc.) and an e-mail address to advertise your book (a few hundred people or more is ideal). It is definitely no coincidence that the book has been successfully presented. There' s a great deal of preparations and a great deal of very specialised decision making behind the curtains to make sure the start is succeed.
I would like to commend you before guiding you through the precise stages I have followed in bringing my book to market. These are some of the ressources I used to compile my start strategy: I divide my entire book introduction into 3 different phases: pre-launch, release (5 days free promotion) and post-launch.
Select your start date and post your book to Amazon Kindle 1-2 week before that date. First, you want to take enough free disk space to get your book and make sure it is properly formated. You will have plenty of free rein to fix any format bugs and update your book.
Second, you want to give yourself enough free space to gather some good evaluations (step 4) before the start. Don't post your book on Amazon Kindle more than 2 week before its release date. You' d like to give your book a shot at being listed in the "Hot New Releases" section in the book categories.
Keeping your book on Amazon too long before you begin advertising it risks losing this chance. Book descriptions are one of the least used ways to inspire prospective buyers to buy your book. If you are uploading your book to Amazon, you may insert a book descriptor with up to 4,000 char.
Consider your book descriptions as the "sales page" for your book. The best way to give prospective purchasers a very clear idea of what they will be learning when they are reading your book and persuading them to buy it. Maybe you'd even like to employ a copywriter to write your book descriptions for you.
It' also important to add certain key words to your descriptions. Amazon is a searching machine just like Google. An extensive and well-written account that contains key words that book purchasers use to find your subject will help your book get ranked higher in Amazon's results. As I was writing the book descriptions, I took up several strategic key words for which I wanted to classify my book at Amazon.
You can see part of my book descriptions in the screen shot below. You can see that there are several key words in the text that are placed in the headings (the letters in orange) and in the heels. Therefore, my book appears on the first page of the results for many of these key words.
While you are posting your book at Amazon, you will be prompted to choose 2 different types of catalog. As there are bestseller listings for each book class at Amazon, I suggest choosing 2 very special classes instead of wide ones. If your book comes onto the market, you want it to have the highest chances of taking first place in its class, so my recommendation is to choose a class that makes good business sense for your book, but doesn't have too much competitors.
Having reviewed the contest in several different catagories, I chose to categorise my book in Home-Based Business and Internet Marketing. While you are posting your book to Amazon, you will be asked if you want to add your book to the KDP Select or not. With this you declare your agreement to selling your book for 90 exclusive at Amazon (you will be asked every 90 day if you want to keep your book in the program).
You are not allowed to resell your book from other sites during this timeframe, but you will receive 5 "free promotional days" per 90 and more. As I wanted to start my book with a 5-day free promotional campaign, I decided to register it in the KDP Select programme.
Investigation shows that Amazon book sales are going up on the weekends, so I chose to commit my free sponsorship to commence on a Saturday and end on a Wednesday. Please keep in mind to plan your free promotional campaign so that it starts 1-2 week after the date you post it on Amazon. Contact your own networks (friends, co-workers, other writers, etc.) and ask them to check and load down your book.
After a few evaluations for your book it will help get more free promotional material during the promotional time ( "the introduction") because folks tend to be downloading a book that has already been used by other book users compared to one that seems to have not been used. But I quoted my book at $0.99 so that the folks I got out did not have to pay much cash to down load the book, and those Downloads scored as paying sells (paid sells also help show Amazon that there is demand for your book).
That led to 10 5-star feedbacks before my formal start date. The most self-released writers will accept that most of their bookstores on Amazon are in Kindle notation. A softcover copy of your book, however, is advantageous for several reason. After both rates appear (Kindle rate and pocket price), the Kindle edition of your book will help look like a good business in comparison to the rate of your pocketbook one.
It will help prospective purchasers to purchase the Kindle release.
A further advantage of a pocket book is that your book looks more pro. For many book purchasers, eBooks are still not "real books". When you have a pocketbook edition, anyone who doesn't like to read eBooks can order your pocketbook one. In order to make your book available in pocketbook size, create an CreateSpace bankroll, and share your print-ready book data (cover and interior).
As soon as it' approval is given, Amazon connects your pocketbook offer to your Kindle offer so that prospective purchasers can select which size they want to buy. You can find a dozen book promotional sites that can help you get the message out to your audience about your book. To be honest, I have no clue how efficient this approach is, but since it only needs a few moments to post your book and promotional information on these web pages, it's definitely a worthwhile try.
You will not advertise your book on every website, and some of them will bill you a commission to ensure that they will do so. So I sent my VA (virtual assistant) a listing of book promotional sites, and she spent about 3 hrs submiting my book to about 30 sites that accepted free book-specials.
Ensure that you send in your book at least one weeks before your planned free promotional appointments so that these sites have enough free access to check your submissions and include them in their Ph. On the eve of your book opening, I suggest raising the cost of your Kindle to an amount that is the same or higher than what you want to be selling in the long run.
These tactics increase the value of your book during the free promotional period, which will encourage more downloads. As an example, if a book is assessed at $0. 99, then a free sponsorship is not so attractive to an Amazon buyer, as the amount of money they are saving by downloading it for free is not significant.
The cost of my book rose to $4. 99 the eve of its release. As a result, the folks who download the book during the free promotional period felt a saving of $4.99. Only if you introduce other persons in your book. I presented 12 persons in the Lifestyle Business Blueprint as case study in the book.
To maximise the book's exposition, I sent each of them an e-mail about 2 week before the publication of the book and asked them to split the book linking with their audiences during publication. I' ve provided them with the book and some pictures that they can use for contributions in various forms of online publishing.
All of them did not share the connection with their public, but I am definitely thankful to those who did. Contact with their particular public probably contributed to the book receiving more updates during the introductory weeks. We have two kinds of book presentations. There' are advantages and disadvantages to any given approach, but for this book I decided to get started for free.
This was the approach I took because I wanted the book to appeal to as many readers as possible, and I was willing to give up royalty on remunerated purchases to make this possible. Since I have introduced several persons as case stories in my book, I wanted these persons to be able to ask their audiences to buy the book during the launching process without asking their audiences to do so.
So I figured her audience would be more likely to receive a free present than an opportunity to sell. At the first of the free promotions of my book, I sent an e-mail to my subscriber lists (mainly those who hear my podcast). Just let them know that I had a new book about Amazon and that they could get it for free.
Measured by the click speed of this e-mail (the number of persons who actually followed the book link), about 100 persons went to Amazon to get the book. They don't need a big hitlists to make this work. If only a few dozens of users quickly downloaded your book from Amazon, it should be enough to put your book in the top 100 in its class.
As soon as it is there, it will be subjected to literally a hundred, maybe even a thousand Amazon users who will rummage through this class and see your book. I began promoting my book on Facebook, Twitter, LinkedIn, Google + and Instagram on the second date. I' ve also marked the individuals who have been presented as case study in my contributions.
In addition, I began to share the book in different Facebook groups that allow users to advertise their book for free. The third of the days I posted about the book in the online community. As I recall, I shared some screen shots of the book that climbs onto the bestseller lists to tempt the public into going to it.
At that time I relied mainly on Amazon clients who looked at my category book. It was at this point, as my book already took first place in its category, that I chose to claim first place in other, broader iterations.
I' ve signed in to my Amazon KDP bank details and the book category has change to Entrepreneurship and Small Business. Thought this would help introduce my book to Amazon clients who browse these catagories, rather than the latest ones. This is the last date I can get my book for free", I sent another e-mail to my team.
It made it a little urgent and gave it to the folks who hadn't downloaded it the first one when I gave them a second shot at getting it by e-mail. Approximately 60 users followed the links in the e-mail to get my book from Amazon. You' re probably wondering why I would tell folks that the fourth date of sponsorship is the last date to down load my book for free when in fact I committed 5 free sponsorship days. mr.
The 5th of the start is what I call "Transition Day". That was the date my book was changed from free to pay. Because I promoted the last of my free promotions on the 4th and 5th days, I knew that the switch from free to payed would take place on 5.
On the 5th I didn't want to tell anyone that the book would be free on the 5th date, let them go to Amazon and then find that it wasn't free anymore. For my public, the last free promotional event was the fourth night. First thing I did when I awoke was to raise the cost of my book to $0.99.
Then at 11:00 Pacific Time, I signed into my Amazon KDP bank and finished my free promotional campaign for you. There was a 1-2 hours browser in which my book was still shown on the bestseller free book listing, but was actually indexed for $0. 99 (Amazon bestseller listings are refreshed every hour, hence the 1-2 hours browser window) as seen in the screen shot below:
One of the theories behind this is that if you don't crop your free promotional lunch time then it will end at noon on the last night of your free promotional lunch time. Like you can guess, not many folks are involved in buying at Amazon at 12:00, so your exposition during your transitional time is from free to minimum pay.
Manual scoring of the free promotional offer in the center of the daily provides more attention and gives you a better opportunity to scale the bestseller lists immediately after the end of your free promotional offer. Owing to this policy I got over 100 commercial selling @ $0.99 each which was relative quantity to activity my product clamber the compensable bestseller position in product collection and get autographed in hot new merchandise.
You can see the total number of total weekly down-loads in the following screen shot. Our free promotional material can be downloaded on the menu on the right. You can see that the largest stud appeared on the fourth of the free promotions (I sold this as the last of the free promotions to make it urgent).
You can see on the fifth date of the start (February 25th) that there were both free as well as remunerated purchases. That was transfer date, so in technical terms my free sponsorship was actually 4. 5 long Days. The fifth product introduction date I was selling 155 of my book, and the next morning I was selling another 97 before raising the cost to $2.99 on the 27th.
At the end of my book doctorate (February 26th) my boyfriend Jesse Krieger took my book into his publisher's Buck Book doctorate. This expose my book to their enamel affiliates who decided in to recieve messages about accounts that are on sale for $0.99. At the time, I was selling 97 copies, so I suppose some of them were created by this promotions.
The last date of my book presentation, I adjusted the cost to $0.99. That low point gave my book the best opportunity to climb the bestseller listing in its class. After Amazon gave my book the #1 bestseller status in its class, I took the screen shot as evidence and raised the prize a few business hours later.
So I began during the start and some more after the start was over. I' ve added some of the reviews I gathered directly from the first pages of the book and posted this updated release to Amazon. In addition, I added test reports to the book page under "Editorial Reviews".
This can be done from your Authors central bankroll and they will appear on the Amazon sell page of your book as shown in the screen shot below: With $0. 99, Amazon only pay a 35% license fee on piece purchases. As soon as your book reaches the bestseller lists in the relevant category, I suggest raising the prize to at least $2.99.
For the same amount you will receive a license fee of 70% for each purchase. So, although your bookselling is likely to fall, you make more cash than if you keep it at $0.99 in value. On February 27 (2 day after my launch) I raised the cost of my book to $2. 99, and then I raised it $3. 99 a few time period aft that.
But I have a hunch that $3.99 is the cute point for this particular book. At the moment, one months after the start, my book is selling an average of about 10 per days, resulting in a passive revenue of about $500-1,000 per months.
These may not be a significant amount of money to- some folks, but keep in mind that there are many other uses to releasing a book other than book donations. I now have more visitors to my diary, more on my e-mail lists, more listeners to my podcast, more invites to talk and to be a regular visitor to other blogs, and more coachers.
All in all, it was a worthwhile undertaking the writing and marketing of the book. Usually I don't write blogs for that long, but many folks have asked me how I got my book off the ground, so I chose to explain my policy in as much detail as possible.
Hopefully my visibility will help you get similar results for your next book release on Amazon Kindle.