How to Write a one PagerWriting a pager
T 23 Hints for Typing a Great
I unveiled Trade Me One-Pager last weeks, our'business case on one page'. It' s quite easy to copy and write, but there are a few nuances for large one-pagers. If, for example, you are launching a new top-of-the-range brand, tell us why we are not concentrating instead on the rewards we are already selling and make sure we have equality across all our platform.
Spell in simple English. Make sure the one-pager is flowing well and telling a connected storyline. Do not say, for example, that the item is for "all purchasers and sellers" in the solutions and then " occasional and semi-professional sellers" in the elevator pitch. Be sure that the one-page heading is described. It is the purpose of one-pagers to talk and with songs like'Hustler','The Force Awakens' or'Phoenix', or really romantic phrases like'Search fixes', it becomes more difficult to see at a single sight what the one-pager is all about.
When you choose to use a name for a given subproject, add it next to a more meaningful name, e.g.'Motorweb Industry Site Redesign (Project Phoenix)'. Although our production manager knows it inside out, the reader and reviewer are often less acquainted with the special features. I' have seen one person saying:'75% of those questioned said they would make a profile' if it=16.
For small numbers of attendees, it is often better to reduce the percentage or quota and instead say: "12 out of 16 interviewees said they would do so. Make sure the research is pertinent. You must be precise. In the ideal case, you should quoting the person specifically target.
Don't make the reader increase the overall amount so they can see it at a single look. Make sure that the performance criterions are clearly linked to the hypothesis. If you play the numbers, it beats the one-sider's end. In a one-pager I once said:'The yield is positiv (discounted cash flow at 20% gives a cash value between $135K and $1. 26m), but it is not stellar, and we have to await the yield for 4 years.
Specifically, be when the performance met. Make sure in particular that the meter readings are susceptible to changes in the products (i.e. easily detectable). We often see an increased Net Promoter Score as a criterion for performance, but it is seldom that a single function makes a quantifiable distinction from overall NPS.