How to Write a good StoryMaking a good story
"Please send a letter to one man only. When you open a sash and sleep with the whole wide open sky, your history will become pneumonia."
This year of literacy is in full swing with 10 no-bullshit writings by David Ogilvy, Henry Miller's 11 precepts, Jack Kerouac's 30 convictions and technique, John Steinbeck's 6 hands and various priceless insights from other great authors. Kurt Vonnegut (November 11, 1922 - April 11, 2007) - anarchist, Second Life resident, fictional interrogator of the body and mind - comes with eight hints on how to create a good storyline that the writer himself tells.
Allocate at least one person to the player to cheer for. Even if it's just a drink of sobriety. Each movement must do one of two things - show personality or push the game. However cute and blameless your protagonists may be, let terrible things befall them - so that the readers can see what they are made of.
Please send it to one single individual only. When you open a door and sleep with the whole wide open sky, your history will become a kind of case of pneumonia. The reader should have such a full comprehension of what is going on, where and why, that they can end the narrative themselves, should roaches devour the last pages.
Add Vonnegut on the forms of storytelling, the mystery of luck, his everyday routines and his counseling for his kids, then immerse yourself in this developing bus of advices gathered by renowned writers on the crafts.
Creating an inspiring business story (with examples)
One grabs a jar of beers and knocks against the jar with a forks in order to draw people' s eyes. There is no need for such courage in a company like this. However, a good deal has the same effect: What is a good company history? An excellent company foundation history will take the reader on a trip, give them an insight into who you are and help them to buy emotionally.
Even when they read your book, everyone feels better, so they imagine how good it would be to work with you. That is the force of telling tales. When you hear some of your tales, you might think that your tale isn't intriguing enough. Each company has a good track record. All you have to do is excavate to find the four pivotal points in your company's development and shape your development around those four pivotal points.
Here is an example of a history of BrewDog, a traditional brewery: Me and Martin (James) were tired of the industrial brew lager and musty ale that were dominating the British beermarket. So BrewDog was created in April 2007. We both rented a Fraserburgh property, got some frightening credits, invested all our cash in high-grade steels and began making some hard-core drinks.
Brewing small lots, filling bottels by handwork and selling our own brands at our own market and from our beaten old delivery truck. BrewDog's greatest quest was to inspire other peoples as passionately for great brewing as we are. There are four pivotal points around which Martin and James tell their story:
You are now on a quest to get more enthusiastic about the beers. It' a quite straightforward affair, but it contains enough detail to make it fascinating: how they rented a house in Fraserburgh when they were only 24, how they brewed in small lots, filled cylinders by handmade products and sold them in their old delivery truck at regional market.
In addition, sensual and emotive words bring the tale to life: clogged ale, fearsome credits, hard-core beer, a beaten up old delivery truck. There is no need for any particular talents to shape your own company history. First of all, you have to determine the four pivotal points in your company's history: What insights triggered the launch (or panning) of your company?
By linking your missions to your history of foundation, you activate and inspire your audiences. This is how Chris Winfield defines the four aspects of his story: Do you see how the history has the same element as the BrewDog history? It is your job as a narrator to determine what matters: Its history will help the reader understanding what is driving you, who you are and why you are the one helping them.
In this way you energise, stimulate and inspir. Thanks to Chuck Doublet of Being a Black Belt of Business for the inspiration of this article.