How to Write a Book and Publish itWriting and publishing a book
One of my clients -- the chief executive officer of a mid-sized firm -- asked me if I thought authoring a textbook would be a viable way to develop his firm and to develop a private label for his or her CE. I have worked with tens of directors over the years to write e-books, suggested reading materials and traditional publications, and many have taken great advantage of the publication.
What do you want to do with a novel? If someone says to me that he wants to make his own living from the books, I have the unhappy task of saying to them that this probably won't be. Do you think that authoring a textbook would help you to become a thought leader? Do you think that authoring a textbook would generate a stream of new customers and/or increase the reliability of your company?
Answering one of the above questions with a clear "yes", typing a textbook can be exactly what the medical practitioner ordered. Which kind of books should you choose? Do you want to do your own publishing or traditional publishing? Today, a "book" can be anything from a brief, 30-page downloaded lamphlet to a 70,000 word reference guide available in your regional bookshop.
What kind of "book" a director, shopkeeper or C-Suite executives write will depend on what their final objective is. So if you are looking for a quick, cute download on your website, a 3,000-word e-book with graphic design could do the job. Conversely, if you want to become established as a serious professional and thought-leaders, a more detailed case study, research, etc. can be more what you are looking for.
When it is the later, the question of whether to be self-published or traditional published. When you write a best-practice thinker for a better position, look for more trustworthiness and caching, and don't want to handle all the extra work like edit, artwork, etc., then you' re traditional publishing or using a hybrids organization that publishes for a small charge.
Somebody else takes care of almost everything except typing. What is the best way to compose a work? And if you know how to use words, you should just type the text yourself and have someone else do it. Rent a ghostwriter, speak the script to someone and work through the dictations, and include your tutorials, presentation and speech as well.
I' ve worked with a dozen of leaders who were not talented authors, but great speakers, and we have been able to produce our work. However, remember that the way you speak is usually not translated into good handwriting. So what happens after I finish this one? Advertising is an area full of mine pitfalls and needs to be carefully planned to save a lot of inconvenience.
Like I tell my customers, "There's a pre-book doctorate and a post-book doctorate phase." Skip this stage and you will be limited by the limitations of a large branded work. When all this leads you to think about how much work it is to write a--good. To write a textbook - even a brief one - is a mighty way to develop your company and your company logo, but only if it is written to the highest standard of typing, advertising and style as well.
Cause it turns out you can tell a story by its jacket.