How to Sell a Book you Wrote

So how do you sell a book you've written?

Tonight at a Byte the Book event in London I'm talking about how to sell more books in non-traditional channels. All sorts of things to write a book about. For fund-raising campaigns, they are small fairy tale books for children that sell themselves. I' ve written some advertising texts for the book that you can send to your e-mail list. You' re going to think about the money in, out and around your book.

1. Nobody takes care of your books by default.

I' ve baptized May that how to sale self-published products month here on Catherine, caffeine, but before we get into the mother and studs of your book's promotion and promotion, we must first have a little strong sweet-talk section. Since I had a good ten years of my young age to think about every "How To Format a manuscript for Submission To Within an Inch of Its Life", because, Yeah, That's What's What's Going to Be the Deciding Factor (Not!) and 500 Pages About Submitting to Agents Even Though You Haven't Haven't writing a Word kind of books, I knew much more than I ever about the way the conventional publishers work, and so I knew that as a self-publisher I was not at the top.

So, before we get into the practice of sales of your self-published work, we should have a cool touch of real life, right? You know, just because you have written a script doesn't mean they will. Remember all the ledgers you listen to every day. Remember all the ledgers you see when you go to a bookshop or through the islands of the supermarket.

Remember all the textbooks that come to mind at Amazon. Are you like me - and, I would guess, most purchasers of book - and finally just buy and just reads the crème of grain, the top 0. 5% or less of the books we know about, just the ones that get us interested in them and want them to read, i. e. just the ones that we interest about?

I get an e-mail at least once a morning from an unfamiliar author: "I have written a work. "If this writer knew that Oprah's Buch Club sent me an email every Friday suggesting several titles - volumes that, since it's Oprah's Buch Club, are going to be widely publicised, a high prepayment, that's a big traditional publication - and that on general I might write down two of them and eventually buy one of them for every five or six emails I get, do you think they would do something else?

It' very difficult to get them to take enough interest in your books to buy them. So I bloogged a little more about it in How (Not?) To Get Your Buch Reviewed. We have seen over and over again that the self-publishers who are consistently successful are those who are treating self-publishing as a company they have founded.

You act like an entrepreneur and make your books as if they were your first products - and that's it. You have a good idea. Your textbook is a good one. As you wrote it, you could be all the writer-like and hang out in the hippest cafes with your jujam latte and your well-wrinkled moleskine, but now that the manuscript is going to be out in the class for selling with a cost makeover on it, the comedy has to fall off and the manuscript has to be up to reference point and a mature commodity.

We speak of a professionally polished and attractive work. In Why It Doesn't Matt whether your work is good or not, so let's concentrate on the pro side here. When we buy a work, we want it to be error-free.

Proofreading and proofreading will bring your books up to the industry's lowest standards. Whenever I say this, I get remarks and e-mails saying: "But when a readers loves the storyline, they miss spelling mistakes, etc.". Spend an extra lesson reading some Amazon customer reviews and see if you still have the same feeling.

I' m proof that it sells but only if you don't use it to buy them. These is something I blogged loads more about this months, but for now I just say this: you can't use Twitter, Facebook, etc. "to sale your product blatant because nobody buys it.

That' not the reason why anyone uses these workstations. If you say: "My books are now available at Amazon: only $4.99" or "My books are now available. I chuckle every goddamn meeting someone with a store who mumbles, "I really have to go on Facebook" or "We really should twitter " as if it' s just plain California gold rush, and all you have to do is show up and dig and -hey press!

When you don't really like to connect and share with other users on-line, what do you do there? Having an on-line site needs a lot of development and is not a good idea for those who don't really want to be there or have no instincts for how things work. So, if you intend to release a work yourself and your mailing schedule is to twitter a reference to his Amazon list once an hours 24/7/365, you have been failing before you have even started.

My own judgement is that if your work is only for selling on-line, you should only advertise it on-line. I keep seeing self-publishers with cash to incinerate recruiting journalists who write news for them and then mail them to all the common senders - papers, radios, magazinesetc.

That' s completely useless, especially in the beginning, unless your textbook has a particular interest or something. When you want to pay, you would be much better off doing it for a Goodreads ad or a Kindle Nation adoption, i.e. a place where the reader gathers inline. You' ve got to let go of all the available idea you have about the sale of your textbooks (especially if they were previously released traditionally) and bring them - and yourself - into this beautiful new virtual age.

If I' m reading about a story in a paper, I guess I'll go to a bookshop later and see the story on the bookshelf and think, "Oh, yeah. This is the one I was reading about. However, if you are reading about a self-published/only for retail on-line textbook in the paper, there will be no opportunity to remember it later.

As is well known, John Locke was spending a fortune on" real" commercials, but he became the first self-published writer to distribute a million Kindle titles when he concentrated his efforts on line instead. Conventional ways of distributing a book simply won't work if it isn't distributed conventionally. Like in all areas of your living, some folks get really fortunate at this self-publishing e-books thing.

Uploading their e-books and selling tens of thousand in the first few weeks without ever having bloogged or solicited. It is better to concentrate on the central man who never meets the desolate bottomless pit of failing or the vertiginous highs of succes, but can consequently resell and tell you what they have done for it.

Like I always said, it is better to listen from me, a temperate salesman who can say that I have sold x, y and z my works, and you can also do it, then a huge salesman who is not quite sure how they have succeeded in selling hundreds of thousands of work. Billions of writers have released themselves, but only a relatively small number had found fame comes easy.

And, of course, all my coming contributions lesen.....! So, please, be FREE (see what I did there?) to get it for yourself or let your backpack fans know with e-readers that they can also get it for FREE from or The May is caffeinated, how to oversubscribe self-publication books month on Catherine.

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