How to Publish a Book and Sell itPublish and sell a book
TeleOrder Whitaker Services
You have a textbook - it is composed, it is created, it is printed and it is register. As you should see, it is beginning to appear in on-line bookstores. Amazons has several tools to help the publishing house. Begin with the Publishers Guide, which explains how to add your books to amazon.co. uk, many of which will be useful for other on-line bookstores.
You will also be encouraged to participate in their Advtage program, which allows you to submit your literature directly to Amazon.co. uk at a huge rebate - currently 60% off the coverage fee, but it has benefits. Most importantly, your order will be displayed as'In Stock' and shipped within 24hrs.
There are no other serious benefits and the major drawback is the amount of rebate they are insisting on. It does, however, provide a great deal of useful information for self-publishers and will help you to get information about your work on other sites.
Now you need to go to all other web-based bookstores and enter "author comments" and if necessary refresh the information they have with your own. Everyone has their own way of doing this - all you have to do is click on the various help icons on the pages that contain your text.
We have to give them an opportunity to order from you before we take your books to the bookstore. There is a sophisticated system in the UK for bookstores to order on-line via a Whitakers-operated TeleOrdering system. You act as a order clearer and every evening dispatch orders from all and various bookstores to all and various vendors.
The one you need to be the one for your ledger. It is an awesome system and makes it simple for stores to order and for you to receive orders. Okay, I know you have your parents' name, but if you want to act like a publishers, you should be one!
When you do not have a telefax device, there are Internet based service that will give you one and email the telefaxes. Bring your books to the stores. Now most major bookstores are insisting that you go through their headquarters to get an access to them. As a rule, you need an bankroll to deliver to them.
In this way, your bank data - your publication name, contacts, sales and so on - are defined. It is quite difficult to feed them at all without an bankroll. Watersstones used to allow you to get involved with a domestic business, but this practise now seems to have halted with them wanting to cut down the number of vendors they use.
The blacksmiths are insisting that you go through their headquarters, as well as reading them. It is just a page A4 that describes your text as you used to do with the bibliographic information for onlineshops. If the purchaser is not interested - ask what other ways are there - e.g. can shop directly with your branch manager?
Utilize any tactic you can imagine to get the purchaser to look at your product or suggest other delivery methods. When the big tracks are tough work, you can begin at the other end of the range - in the city' s bookstores. Indeed, you may want to begin with your own bookstore.
Inquire about the administrator, tell that you are a landlord and then go through the same talk designed above. Keep in mind to be professionals - have to exit a copy of the textbook, some preliminary information, your contacts - a visiting greeting on your computer is enough.
Assuming you can get someone to take a few ledgers with you, you must be able to invent the circumstances. Get prepared with the rebate - most stores will be satisfied with 30% rebate, but they will probably begin with 50% rebate. It is an abuse and abuse that nowadays seems to mean that if they choose to give the accounts back sometime before they are dead, they can!
You will probably have to accept the sales or refunds, but you may be able to persuade them to go to FIRM STORE - i.e. no refunds in exchange for a slightly higher rebate. The most bookstores are 30-day. As a rule, this means that they make payment to you at the end of the following months after the months in which you sell them the work.
So, you decide on a business - now you have to present the accounts and an billing. Partcelforce offers a useful book supply services. It' expensive, but available through the city post office. As soon as your volume starts to recover - call them directly and create an acco.
A number of large bookstores offer you a sample for your bills. Alternatively to directly delivering to bookstores, you can take your products to the wholesale trade, which already delivers to bookstores and has no problem opening an existing one. They can then sell the product directly in the stores, but they will buy from the wholesale dealers.
Bertrams and Gardners are the two most important wholesalers in the UK. They are not very negociable, especially for small publishers. It may be the only way into the most important bookstores. You are inclined to take full ownership of your accounts, along with certain exclusivity that prevents you from being able to sell or market them yourself.
They have the advantage of having a highly qualified staff of professionals who design, promote and distribute your books to all bookstores they have direct contact with - more than you do! They' re not really perfect for small self-publishing. After I had my ISBN ordered, I was also given alisher key.
They should also ask for a mnemonic, as this is what stores like Book Etc use on their computer system to connect to WhiteKers. So I purchased a low-cost facsimile device and installed a second BT line so other bookstores and wholesalers could use it. It' s a good idea to have a facsimile, as all publisher's details require a facsimile number and it is used.
It' s a good idea to ask the bigger stores what they suggest for small publishing houses when they make things difficult. In the case of eBooks etc. I talked to the chief purchaser about three occasions and finally asked him to give a small publishing house a breather. That' s it - I can still recall her (she sounds like Roz from Monsters Inc.) and said in that slower, crunching voice....'OK, I'll try your little book'.
I' ve done everything right, found the right purchaser, entertained myself, sent him a copy and recalled. It is interesting that his WH Smith Travel Retail counterpart loves the story and is selling many of them at the train stations and at the university. While I had no agreement with them, the only thing they could do when they received orders from bookstores was to use a free pro-forma system to order from me.
âThis is great, as it means that they will be sending me an order, I will be sending them an invoice with much discounted accounts - I gave 25% and billed shipping. They' re paying, and then you mail the accounts. Drawback is that you don't know if you are going to lose orders because you don't have your work.
This was mainly because some other bookstores were relying on them and I wanted to see what was happening with Bertrams' pro-forma orders (they stopped). To date, Gardner's are doing quite well and have the supply on their website see so you can see how well they are going.