How to Create a great StoryCreating a great story
Build a high-performance content marketing story
Nowadays, we are hearing a great deal about the fact that publishers of news must be story tellers. This may sound good in theoretical terms, but what does this mean in practical terms? Histories have always been around, but they have not always been a large part of the marketing professional's toolkit. With more and more of us producing contents, the importance of identifying a way to differentiate ourselves from the masses is growing at an exponential rate.
Tell a story personally is a good way to do this. The story will help you understand what makes your own brands, companies, products or services truly special. People are hardwired to appreciate a good story. So what's a story? In the easiest case, a story is an account of an occurrence or occurrence - a way of exchanging information.
A story is the most complicated and tragic of all, a means by which we understand the surrounding environment. We are taught fairytales, for example, fun novels light up the atmosphere, serious novels reminds us of what is important in it all. As part of your contentmarketing, a story fulfils the same function - only packed in a slightly different packet than a story that is only intended for amusement.
It is the vote of the business, trademark, product that you represent. Chipotle Mexican Grill produced a 2011 clip that he wanted to show on YouTube to tell a story about the hearts and beliefs behind the business - and the communities that work there. Whatever your perception of the video's content, it's evidence that a story that is convincingly narrated reaches the audience and is memorable.
Nearly 7 million viewers have seen "Back to the Start" on YouTube alone, and probably million more have seen it on TV. Using this phenomena to tell the story of the video's creation, Chipotle attracted the public to get deeper into the mark through his content-based messages work.
What makes this story so impressive? Spectators can interact with those who are more powerfull through sharing through video/audio. It is about the development of a sustained provision of foods to promote Chipotle's entrepreneurial engagement in foods with dignity and consideration for the animal, the natural world and the participating farmer.
It' a fundamental story from the point of view of this enterprise. There is a rather complicated history of livestock production, with intense emotion on both sides. Simplifying the story with an easy-to-understand storyline and time line, the clip gives the idea a unique character - what agriculture means to this one pawdry.
Since the story is simple and is narrated through a media intended for exchange, this story has been prepared for a very wide public. And how can you use the strength of the story in your own advertising as well? Emotions are the focus of every good story.
Tales that make us smile or cry or that make us sympathize - or just simply make us sense - are those that we like to hear and of which we recall. It is not as difficult to bring emotions into a story about a company as you can think of. Maybe you are making a consumption item with a acclaimed story, maybe you find tales that are linked to story and old-fashionedness, like Levis.
Maybe your business is part of an aircraft; maybe you can find tales to tell about your part in supporting others from one place to another. B2C storytelling is usually more entertaining, while B2B storytelling is less entertaining.
Even if it is no coincidence that you have a charming entrepreneur or a worldwide important missions, your trademark and your business have one of a kind qualities. In order to find your story, look at your business, your products or services and your clients with a fresh and imaginative view and think about what makes you stand out. Use them as a resource to inspire your own strong story:
Humans: What are the individuals who produce your products or services? Wherefore do they buy your products or services? Do you like or dislike your products or services? Featured product: Is there anything about your products and the way they are made (or your services and the way they are delivered)?
Do you know who created or created your products or services? So how do you produce your products or services, and how does that differ from what your competition does? One more thing: don't let them stop you from telling your story.
Keep in mind that Chipotle's story is about the agricultural processes - something many of us may not find naturally arousing. When you have found some tales you want to tell, think about how you can tell them from different perspectives. If you' re considering the way you want to tell your story, be as imaginative as possible - you can even get more from just one notion.
Let your designers discuss your designs and tests. Invite the manufacturers of your products to share their experience. Let someone from your front office speak to you about how she works with clients. Locate a client who talks about how your products or services have transformed their businesses or even their lives.
Consider the tales you best recollect or those you longest recollect. Don't speak to strangers). There is no need to tell it in a few simple words or in a few, but as long as the story is straightforward, you will create a story that will be easy for everyone to recount and recount.
A good story has a meaning that the public loves or values and wants to part with. If you are thinking about how or where you can tell this story, think about how information about your business is consumed. As with other kinds of music, it can be best to blend the type of medium you use, change the length of your music, and use a wide range of different styles to add a certain amount of richness to your story.
Telling a story is something we all do in our private life. It' a quick jump to help your business tell its story as part of your mobile media sales. Which technologies help you to find and tell the best tales? Would you like more motivation for your contentmarketing? Get our ultimative e-book with 100 sample sms.