How to be a better LyricistBecoming a better copywriter
However, if you really want to make an emotive link to your audiences, and you are not primarily a writer, a simple conversation English will make this link very beautiful. Yes, and indeed, it is likely that you are luckier than trying to invent poesy if poety is not your thing.
This may not be so usual nowadays, but at the times of Frank Sinatra, Bing Crosby and Ella Fitzgerald a smart text was a need for a good one. One 1945 Duke Ellington track, "I'm Beginning to See the Light", shows the kind of "simple wittiness" and atmosphere that was a cornerstone of the songwriting at the time:
Nowadays, good texts are a little more difficult to find. Clrewdness is no longer the kind of qualitiy you see so much, but the one thing most hits have in community is their capacity to reach the hearts of the listeners and put them at the center of their emotions.
It' like this text by Adele ("Someone Like You"): The ingenious pun is therefore not available, but as a choral text it works very well, as it focuses more on emotion than on film. It is unlikely that this text would have been successful in the 1940'. However, today words that have a straight emotive charm in the choir will work.
When you want to enhance your writing skills in this type of text, you can try this easy exercise: Draw up a poetic line that reflects a shared feeling. Start by drawing a line that is similar but not necessarily the same as the initial line. All you are doing here is broadening the initial thought and finding new ways to convey the same emotions.
Any new way you find to convey the same emotions will have a powerful influence on a new part of your audiences. The only two things you really need to keep an eye on are 1) using ordinary, daily words; and 2) focusing on conversation instead of writing it.