How do you Start a Book ReviewSo how do you start a book review?
review Begin with Why
Begin with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek. "They' re not buying what you're doing; they' re buying why you're doing it. "Simon Sinek will repeat these two sentences a couple dozens or more often during the famed TED Talk that inspires this book. "Why " is the kind of inspiring that makes someone choose to buy or track you.
"Why " could be in your system of beliefs or why you get up in the mornings, and for Zinek you should be able to put it in words. Zinek is dedicated to inspiring others to do whatever they want to do, and he is good at it. Believing that a product steeped in the "why" of a company's survival will be more effective than a product built on the "what" or "how," he draws on the example of Apple, Martin Luther King Jr. and the Wright brother as pioneers who inspirited humankind with their "why.
Manipulation is about "what" and "how", not "why", but "people do not buy what you do; they buy why you do it. "It is only when you make sure everyone understands why you are selling a good or a craft that they will be able to determine whether they believe as much as you do.
The book is a memory in another way that we need to rethink what gives our existence purpose. They are usually the leaders who are inspiring themselves from the leader's visions and know how to make them come to live. What " encompasses the individuals who are implementing the strategies and interacting with them.
If the" why" becomes blurred, organisations have a tendency to go down the mountain, according to Zinke. It uses the example of Walmart, who after Sam Walton's death focused on the bottom line rather than fair play. Zinek says making a living is never a "why" and will never keep a deal going. A further example is TiVo, which has never been a monetary achievement despite a better one.
Corporate promotional material talks about what your products do and how they work, rather than concentrating on the fact that it gives you complete freedom to see (the "why"). I was mostly thrilled to be reading this book. They present groundbreaking inspirational concepts that have made me think about what I do and why.
Then I walked through the first half of the book and dragged myself through the second half. One way or the other, it's definitely well-worthwhile reading this book. Although you may not make it to the end, I am sure you will be inspire to think differently about what you are doing.