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Publishing Your Textbook at Crown House Publishing's David Bowman - PP156
David Bowman from Crown House Publishing discusses the textbook industry and why it is once again on the up. He also discusses how they find pedagogical writers and what makes a great pedagogical book. Initially, David worked in "Productivity Service" with a food processor, but changed to the company, which at the period was a bookseller.
In the early 2000s, it developed into a book publishing company called Crown House Publishing, which today specializes in CPD textbooks for schoolteachers. Are CPD textbooks increasingly in demand for educators? He doesn't believe that demand is increasing, but he believes that the CPD book has greatly increased in terms of teacher CPDs.
Today, many colleges buy Crown House textbooks in large quantities and use them as the foundation of their CPD. He sees an important role in this tendency in promoting and assisting the advancement of education in recent years. Are there risks of the teacher only hearing other people's stories and not making his own?
Says David that they get a great deal of work that is just the revival of earlier thoughts, while what they want to listen to is the author's own voices, their analyses of what is going on, their views, their blueprints to achieve better results for them. and David says they're usually not writers.
A book has to be designed - it begins with an concept and a debate between the writer and Crown House. As David points out, good works can take more than five years and sometimes do not even go on sale. Peter Worley's'The Philosophy Shop' won the Education Book of the Year Award 2013, but sells less than 2,000 of them!
Is there anything more to be done by conventional publishing houses in the era of digital and digital publishing? It is David's belief that there is still a lot to be done by conventional publishing houses. It points out that they regard every book as a relationship. Authors make the contents available, but Crown House offers professional editorial, styling, proofreading, advertising and an energetic selling group.
In this way, they can create the best possible book and maximize turnover. So many self-published works that are poorly thought through, poorly organized, poorly spelled and do not satisfy the needs of the markets. Some of them could have been good with the help of a good old-fashioned editor. Which are David's three top hints for a teacher or leader who thinks about reading a book?
Do you ask yourself: "Why do I want to release this book? "Do you want to sharpen your image and use the broader networks of a conventional publishing house or do you want to earn cash because you have a large public and can post yourself to keep more of the produced funds?
How does the industry look to the present? He says that more and more digital contents are being published, but by far not as much as was forecast three years ago. Following years of declines, the book markets physically expanded by 4% in 2016 and levelled off at 20-25% of the world.
The reason for this is that people have rediscovered a link to genuine literature, publishing houses have improved the value of their offerings and e-books have maintained their value and are not selling at a huge rebate in comparison to them. Are publishing houses responsible for promoting certain themes? It is David's belief that it is the publisher's duty to publicize what writers want to do in the best possible way and not to take a look at each other.