Ebook DistributionE-book Distribution
Table of content
But if there is one thing our market place cannot do, it is the real publication of the work. I mean pushing the buttons that offer your books for purchase at Amazon and other stores. Distribution is a complicated, constantly developing area. Such as, an important ebook publication site, Pronoun, closed no longer than last weeks at the moment of this letter.
In order to make the authors' life simpler, we have put together everything worth knowing about e-book authoring portals in this handbook. And if you are just looking for clear, easy to follow directions on how to get your book into the big e-book shops, then go directly to our optimised sales set-up info graphic.
You will need a few things before you can get your ebook on various ebook memories above: your correctly sized ebook documents and a professio an coverage designer. E-mail formats: Two major file types are used by eBook vendors, merchants and e-readers: While you may have overheard that you need both of them to release your work, this is technologically not true:
Amazon Kindle Direct Publisher accepts your EPOB if it is well formated and converts it to a. Well ebook converting is one of those things. Need an ISBN for self-publication? The majority of e-retailers (e.g. Amazon) do not need an ISBN and most e-book authoring plattforms (e.g. Draft2Digital) make them available free of charge anyway.
Certain sites such as PublishDrive do not provide a free of charge mySBN, but rather give your books a different type of unambiguous ID number that is acceptable to the various shops. So all in all, you don't need an IBN for eBooks. Yes: If you buy your own IBN and sign up with your publisher, your product will appear at the publishers as if it was your own (and not on the publisher site you use).
When you buy your own ISBN, here is the one thing you need to know: each of the formats in your books must have its own ISBN. That theoretically means that your . mobil on Amazon should have a different ISBN than your other shops' ISBN. When you also release a printed product, you will need different types of printed ISBN for your paperbacks and hardcovers.
Besides your XPUB or . mobile, the other files you need to load is your covers-bookfile. Draft2Digital, for example, suggests a JPEG with a size of 1600 2400 pixel (1.5 ratio), while Amazon currently suggests a size of 2,560 × 1,600 pixel (1.6 ratio).
With all the data you need to get your eBook published, it's a good moment to make one of the greatest choices in your authoring career: Will you be publishing on Amazon only, or "go wide"? Sure, if I want to maximise my sells, I should make my eBook available to as many merchants as possible, right?
Amazons offers you many advertising opportunities to tempt you to have your books published in their shops only. And, according to your books, genres and advertising strategies, these pros can far exceed the disadvantages of not being able to sell on iBooks or Kobo. If you decide to be the only one or not, your first ebook sales move will be to post your eBook to Amazon through Kindle Direct Publishing.
You will get to the site in return for not having to list your books anywhere else for at least 90 consecutive nights (which may include promotional or promotional items sold directly through your website): Childle Count Down offers: You can get a discounted price on your Kindle books for a 7-day 90-day trial time. This" count down deal" is advertised to Amazon clients, and you get the 70% license fee - even for revenues below $2.99.
You can advertise your Kindle Free Promotions for a 5-day 90-day cycle at the Kindle Shop. The free offer will give your textbook some free shop exposure. Childlead Unlimited und Kindle Owners' Lending Library : The KDP Select library is included in the Kindle Unlimited (KU) and Kindle Owners' Lending Library (KOLL), two of Amazon's most requested subscriptionservices.
In addition to these advantages, with a KDP Select ebook you receive a license fee of 70% for sale to clients in Japan, India, Brazil and Mexico (otherwise 35%). Amazons control around 80% of the e-book markets in the US and UK, but their shares are much smaller in other states.
For example, in Canada Kobo alone accounts for over 25% of the e-book industry. Tolino has the same German quota as Amazon. Being not exclusively at Amazon - what we call "going wide" - gives you the opportunity to contact these other people. It can also be simpler to build up a useful retail footprint at smaller stores than the competition at Amazon (even with the benefits of KDP Select).
In the end, the Amazon exclusive dispute amounts to a issue of Kindle Unlimited accessibility. There are certain types of KU subscriptions for a large proportion of Amazon readers and can only be accessed via KU. So, if you are reluctant to go to Amazon only, ask yourself this question: "of the top 100 titles in my Amazon destination category are in KU?
And last but not least: "KU vs. wide" is not only a sales decision, but also a decision in the field of advertising. As soon as you have your data and have decided on the exclusiveness of Amazon, it's about..... to release your work. This means in practice that you upload your e-book data to the big e-retailers, namely:
Every large shop, with the exception of Google Play, can be accessed directly through its own ebook publication plattform. As you deal directly with all these businesses, you get the highest bonuses, which means you have to manually submit your books and meta data through each of their publication workstations. Even more important, any changes you want to make afterwards (discounting your ledger, changes to the cover text, etc.) must be made again across all workstations.
You can use Aggregator to share your books across a large number of shops simultaneously: you combine merchants and consolidated your meta data and retail reporting in one place. On the other hand, they generally take a cut on your purchases (around 10% of your listed price) which means that they only make cash when you make moneys.
Preferred by most acclaimed independent writers (who are not exclusively on Amazon), they were acclaimed for their interfaces, excellent client service and free extra work. Especially practical for serial authors: Every new eBook published via draft2digit is added to the " Also by this writer " section of the book backmates of your other book in each shop, with the corresponding shop address.
The " general-purpose textbook hyperlinks " are also a pleasant touch: they enable each writer to create a clear hyperlink to each of his own textbooks, which then routes the readers to their favourite dealer via an automatic route. We distribute to all large eBook shops and libraries, with the exception of Google Play and Bibliotheca. Whilst their sales offices and royalties are similar to those of Draft2Digital, their website designs, interfaces and converting utilities provide a less pleasant customer experiences.
In addition to distribution to all large shops (including Google Play, which you cannot directly access, nor via Draft2Digital or Smashwords), they specialise in selling internationally and have many other shops in Eastern Europe. Only PublishDrive does not provide free ISBNs as part of its distribution offering.
Instead, they created PUI (PublishDrive's Unique Identifier), which is widely used in the shops and directories to which they are distributed. Citylib is another "international distributor" with a particularly powerful footprint in West and South Europe and Latin America. It also distributes to all large e-retailers (including Google Play). And XinXii is a Dutch distribution company, regardless of what their name is.
Your UI is far from perfect, but you can open up new sales opportunities abroad. And this leads us to... our suggested distribution set-up. When you go "far", you want your books to be available in as many shops as possible. You will also want to maximise your royalty on every business while maintaining a clear set-up when you need to upgrade the books or give rebates.
With Draft2Digital, PublishDrive and Streetlib you can access thousands of eBook shops around the globe. Since there are many overlaps between their distribution offers, you can quickly get lost and end up with a double title dealer. In order not to put you in this awkward position, we spend several hour's browsing the sales networks of each aggregate to create the final ebook distribution table.
This will list all retailers, librarians and subscriptions services available through Draft2Digital, Smashwords, PublishDrive, Streetlib and XinXii, along with the license fees you can earn from any outfit. Our suggested distribution concept is grayed out. Kindlle and Barnes & Noble: The royalty depends on the prices and the area of the work.
Kobo: They also hand out to a large number of regional retail outlets. I assume in this table that the writers send their eBook to Kobo and therefore do not enumerate any of the merchants to whom they do it. The license fees are for the Kobo Retail Stores, not for the Kobo distribution networks. Lists are generally 1. 5-2x above your eBook lists rate.
Tolino, like Kobo, has a large distribution net. I do not include any of the Tolino registered merchants in this table. E-book gets 4x higher prize on this book. The publishing house will receive 240% (60% 4) of the normal catalogue prices. Similar to Kobo and Tolino, I do not enumerate any of the dealers Libreka covers.
Kobo, for example, is both a retail store and an aggregate, as they also make your eBook available on a number of affiliate sites around the globe. In order to prevent mix-ups and duplicate entries, we have none of Kobo's, Tolino's and Libreka's affiliates in the table. So if you are wondering why big retailers' listing prices differ so slightly between Draft2Digital/XinXii and Smashwords/PublishDrive/Streetlib, it's because they have a different approach to business:
Both Draft2Digital and XinXii take 15% off your license fees after the merchant (e.g. Apple) has received his discount; PublishDrive, Streetlib and Smshwords get 10% off your listed prices, i.e. before the merchant receives his discount. On a $10 eBook, for example: Their main objective, if you have your products in shops, is to get it in front of as many clients as possible (and get them to buy).
Today, e-shops are generally searchengines, with Amazon being the third biggest in the word after Google and YouTube. If you are an editor, you need to make your books so that the reader can find them when looking for the next reading. If you upload your eBook to one of the publication sites mentioned above, you will be asked to choose "categories" and "keywords" for your album.
This will generally tell the memory where to identify your product, and what scholar to entertainment it. In the Kindle blind, which is 100% algorithms-based (i.e. there is no curative man ), they are essential. You are also recommended to have a look at David Gaughran's Let's Get Digital. However, key words and headings are not only important for the Kindle Shop.
When you go far, make sure that you optimise your ebook's footprint on each of the big businesses. Advance orders are a straightforward but efficient way to become visible in a shop before you put your books on the market. All you need to do is have your song and your meta data available and you can pre-order your album from Amazon (via KDP) and the other large dealers (via D2D).
As a rule, the pre-order period is up to one year before the date of release, but 90 at Barnes & Noble. For example, iBooks credits all pre-orders as retail purchases on the market release date.
Thus if you have a large audiences that pre-ordered your product there, you get a very large sells tip on the publishing date that drives your ebook up the ranges. Amazon counts pre-orders as purchases on the order date (which is why some e-books may appear in "bestseller lists" even though they are not even available).
This is a pre-order policy that enabled independent writer Cheryl Bradshaw to reach USA Today's best-selling book five years in a row. Here's a pre-order policy. E-book price-calculation is a delicate matter that entirely depended on the aims you want your e-book to serve. ebook price-calculation is a delicate matter. We' ll do most of what you need to know below, but we urge you to do your own research through PublishDrive's comprehensive ebook price policy guidebook.
As Amazon lets you navigate how much you are selling your ebook for, it offers different donation rate depending upon the cost. Acquire in the US an ebook valued between $2. 99 and $9. 99 you acquire 70% of the listed value, while a book valued between $0. 99 and $2. 99 or above $9. 99, you acquire only 35%.
Prices range according to Amazon shop/country. Amazons will not let you rate your album at $0.00 if it is loaded via KDP (or an aggregator). If you are "wide", however, you can use the "price comparison trick", which is to release your books in other shops (e.g. via D2D) and inform Amazon about the "Tell us about a lower price" function on the books page.
When you are in KDP Select, you cannot use this ploy - instead, you can use the "free promotion" function to release your textbook every 90 day for 5 inches. Carrying out a "price campaign" (i.e. the temporary discount of your book) is one of the best ways to become visible to an e-book dealer.
There are two ways to get a rebate on your books, according to whether you are in KDP Select: Sell KDP Select: Perform a Kindle Countdown Agreement; Wide: Modify your selling prices for KDP and any aggregator you use or use. Please be aware that some power packs and merchants may take up to 48 hrs to record your changes in tariff.
There are different nationalities with different readings, different currency and different cost-sensitivities. Australia, for example, is known for its high ebook rates. Therefore, you should evaluate your books differently for each state. In order to do this, you can adjust your rate for each of your shops (.com,.co. uk,.fr,.es,.it,.in, etc.), while both Power2Digital and PublishDrive provide a convenient function at a "territorial price".
ebook is a constantly evolving and can be difficult for even the most experienced independent writers to master. It is our sincere thanks that this contribution has contributed to highlighting the many distribution routes and possibilities of the writers and making the most of them. It is our pledge that we will do our best to regularly revise both our referrals and the vast table of aggregate and retailer data.
We would also like to thank the independent writer Rohan Quine, whose sales structure encouraged us to contribute, and Janell Robisch for her feedbacks. Should you have any question or comment about our suggested set-up, or if you just want to have a conversation with us about the distribution of eBooks (who doesn't like this?!), please leave us a line in the commentaries below!