Children's Book Industrybook industry
Scholastic Book Clubs CEO Judy Newman is cited in a preliminary prediction for the new round of forecasts as saying that the company's journalists get a deeper understanding of their markets and their potential, not least because they "have to present a large selection in our class internal leaflets all year round".
It also points out that some of the company's forecasts in the past were correct. "Just as we foretold last year," she says, "the children were drawn to reading that made them smile - as you can see with Dav Pilkey's dog man, who has been on the New York Times best-seller lists for more than 52 short months and was also one of our most beloved songs in the Scholastic Book Clubs.
But not everything this year was a laugh for the enterprise, which is generally regarded as the world's biggest publishers and distributors of children's literature. The latest results published by Jim Milliot of Publishers Weekly say: "Sales and results in the second calendar period, which ended November 30, were lower than in the second calendar period of last year, but CEO Dick Robinson said the business remained on course to meet its 2018 target.
One of the company's biggest problems was the shortage of new Harry Potter stocks, which led to an 18% decline in trading revenues in the second trimester, Milliot states. Looking at the first two districts of Scholastic's 2018 financial year together, revenues were 13% lower than in the same period in 2017.
Let's look at some of the company's comments on each of its five forecasts for 2018. Each time, SCHOLASIC refers not only to covers from its own catalogs, but also to those of other publishing houses. Here are our lists of select, prestigious works. "Are you expecting new novels with powerful women leading the way as examples for young women and boys," says the comment of the editorial staff of Childrens Science magazine in their top line forecast that there will be more such figures in children's writing in 2018.
Chocolastic publishes not only works from its own catalogue in a prestigious catalogue, but also works by Simon & Schuster and Hachette: "Last year," the scholarly writers wrote, "many movies and TV shows reinvented comics and literature for a new age. The biennially published Family Publishing Report by Shoolastic is very popular for exploring "places and worlds".
NPD Managing Partner Kristen McLean has for some considerable amount of convincingly stressed the growing importance of the children's literary category "Maker", in which young writers are stimulated to unfold their creative potential. Scholastic's publishers seem to be heading in this right vein in their forecasts for 2018.
"There is a growing reputation for educating kids about STEM-related activity, and as a consequence more book title will contain specific encoding activity, science experimentation and more," they state. The Klutz range from Scholastic, which is primarily a do-it-yourself nightlight set with clear cut-outs for creating glowing 3-D sequences in the darkness, is an example of this trend.
You can read the full article with 10 samples per catagory from the Scholastic editorial team here. Scholastic suggests an activity for families: #NewYearReadingChallenge, a suggested read activity at home every day.