Best way to Publish your BookThe best way to publish your book
What is the best way to publish your book by Michael J. Dowling?
As a ghost writer and journalist, Michael was formerly publisher's chairman, writer of three of his own titles and an experienced comedian. He sums up the publisher scene very well and I am pleased to be able to present it to you here. So, you chose to do a book.
So how are you going to publish it? Looking for a conventional publishers, a self-publisher or a grant publishers? It is advisable to make this choice early in the write cycle. Progress in print technologies and the rise of the web are transforming the publishers' world.
Boundaries between publishers, printers, distributors and retailers are becoming increasingly blurry. Amazon.com, for example, which began as a bookseller, now also offers bookstores, self-publishing and conventional publishers' service. Emerging technology such as e-books and POD (Print on Demand) increases the complexities of the decision-making processes. These changes in particular are making self-publishing more popular and more accepted.
The challenge facing conventional publisher is to adjust to new circumstances. It concentrates on the publisher rather than on the publisher. Despite all the above changes, the three main types of businesses available to writers remain conventional publication, self-publishing and grant publication.
You are certainly acquainted with conventional publishers (sometimes also known as " Royale Publishers "). Within the framework of this agreement, the writer searches for a publishers, often with the help of an agents. As soon as the author's script has been approved, the publishers take over the tasks and settle the invoices associated with it. Authors receive bonuses, usually in the region of 6 to 10 per cent of book turnover.
We all know the name of some of New York's great publishing houses. However, the writers should not ignore the hundred or even thousand of very subtle medium-sized publishing houses, many of which have an exceptional reputation and market-pervasion. There is little or no advance payment requested from the writer.
As a matter of fact, conventional publisher usually pays the writer an upfront royalty, so you might have some revenue even before any of your titles are out. Whilst this is more prestigious and credible for the writer than the other alternatives (although this benefit has declined somewhat in recent years as self-publishing has gained in appeal and seriousness).
The most important advantage is often the establishment of marketing and selling opportunities of a conventional company. It is not necessary to inform the writer about the publication procedure because a conventional company offers turn-key service (although some skills are advisable). Conventional editors are hesitant to take chances with unfamiliar writers. If your book has great selling power and you have an important marketing tool (visibility, career or other benefits that give you exposure and plausibility with your audiences ), you may find it difficult to find a conventional company.
A lot of conventional publishing houses only accepts mediated entries, and it can be as hard to secure an agency as it is to secure a publishing house. To publish a book with a conventional publishing house takes more than two years or more. If your book is a resounding hit, you will not be wealthy in the emoluments you get.
As a matter of fact, you will not get any extra money until your book has enough emoluments to cover your upfront. This is why some incumbent authors reject offerings from conventional authors in favour of self-publishing. Since your book has the ISBN (International Standard Book Number), you must forego significant controls.
When the publishers make choices with which you disagree (cover designs, advertising approaches, etc.), or when they market your book poorly, you have little use. In the event that your book is sold badly within the first six month, the publishing house can take it out of stock. You' ll probably have to spend much more than the costs of your own prints to buy your own copies (e.g. to buy a book in the back of the room for your lectures and seminars).
In addition, you are not authorized to create your own accompanying materials such as books, sales leaflets, CD discs, placards and promotional products. When you have between $5,000 and $15,000 available for the cost of producing and distributing your book and are willing to spend your own resources to understand the publisher lifecycle, the best choice may be to set up your own publisher.
Self-editing gives you full book management. It is the quickest way to bring your book to marketing. But it is also advisable to allow one year or more for self-publications. A rashly published production can lead to low value products, bad advertising and insufficient marketing. Because you can keep all income, this way could bring you the best yield for your investments over the years.
These changes in particular are increasing the appeal and acceptability of self-publishing. The challenge facing conventional publisher is to adjust to new circumstances. You' ll need to spend a lot of your own efforts and resources to familiarize yourself with the publication proces. Luckily, there are many good textbooks that will help you understand what you need to know.
If you want to assign some of these tasks, you should appoint a book-keeper ( "book packer" or "book developer") to lead you through the entire book packing proces. Because you are mainly working for yourself, you need to spend a lot of your own free day building sales outlets, selling your product, maintaining a record and other operating tasks.
IBPA (Independent Book Publishers Association) is a precious source for those who want to take their publishers to a higher level. If you are an "entrepreneur" in printing, you are in a position to generate higher returns, but are also subject to higher risk. Subsidised publication (sometimes also referred to as "vanity publishing") takes the midway between conventional publication and self-publishing.
As with conventional publishing houses, grant editors receive contributions from writers, process all facets of the publishing (in most cases plus distribution) and payment bonuses on the basis of turnover. In contrast to conventional publishing houses, however, grant publishing houses calculate writers for their work. Indeed, most of them do not earn their living by selling the author's book to the general public, but by selling the author's book to the work.
It' simple to find a grant company. While some try to present themselves as very selectively in order to look more like conventional editors, they are very happy to do so. Fewer advance payment is needed than for self-publishing, as the subsidized companies bear (subsidize) a considerable part of the cost of producing (cover designs, interiors, print, etc.).
Turn-key book productions by subsidized companies are an advantage if you do not have the necessary information about self-publishing. Some of the funding publishers' existing sales network and advertising programmes can be an advantage. Grant payers usually have higher licensing fees to the authors than conventional editors and usually launch the book more quickly.
Disadvantage of grant publications: Some grant editors are producing poorly produced using off-the-shelf artwork and slovenly made. You have no influence over important parts of the publication processes. The promotional publication, for example, often determines the retail prices of the book. In case the cost of an actual sale is too high, the writer will suffer.
When you want to buy a copy of your book at lectures or for other uses, you have to buy it from a grant publishing house, often at well over-cost. While many subsidized publishing houses pledge to distribute your book to the general population, the results can be frustrating.
In many cases, your merchandising efforts are cookies cutting techniques that are less efficient than tailor-made ones that you could set up yourself. Grant editors find it very hard to get coverage from business publications such as Publishing Weekly, Booklist, Library Journal and large Newspaper. It is said that the standards of some grant publishing houses are not up to scratch.
While it may not be right for the press to use this wide paintbrush to draw all grant publishing houses, some may choose this method as a comfortable way to sort out a reasonable number of works from the thousand that are released each year. Having enticed emerging writers to make their dream come true with pledges about advertising and other value-added service, some grant editors will take some "bait and switch" by imposing extra cost on the projects and forgoing some promise.
It is the funding company, not you, that owns the ISBN associated with your book. You will need a new ISBN if you want to switch publishing house. When you are dissatisfied with the grant publishing house you choose, the contractual conditions may make it harder for you to go elsewhere.
In order to further confine writers, some editors place a watermark on each page of PDF documents so that they cannot be used by others, and they decline to share graphics. The following are some outstanding titles that can help you make your publisher's decision: Poynter's self-publishing manual: Writing, printing and selling your own book.
For almost thirty years, the book has been an industrial norm in its twentieth edition. A complete guide to self-publishing: Everything you need to know to create, publish, promote and distribute your own book by Marilyn Ross & Sue Collier. A well-nourished self-publisher: How to turn a book into a full-time life by Peter Bowerman.
This is an award-winning book about self-publishing with a focus on media. In-depth self-publishing consulting, which includes e-books and online dating. Publisher's game: Have a book published in 30 jours by Fern Reiss. Staged by a prestigious authoritative, step-by-step guide on how to publish your book yourself. Design and production by Pete Masterson.
The book will help you learn about the book making processes and the principals of good envelope and interiors architecture. The show me about Book Publishings : Survive and Thrive in Today's Literary Jungle von Judith Briles, Rick Frishman und John Kremer. Offers useful tips for navigating through the changing landscapes of today's publishers.