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What is the best way to sale almost half a million copies of a book of poetry?
While Andrews McMeel Publishing has long been known primarily as a humour and gifts publishing house, the Kansas City-based firm may be the nation's most hot potato poetry publishers today. With its third volume of poetry, Rupi Kaur's milk and honey, the publishing house has had a great success. In 2013 AMP released his first volume of poetry, Lang Leav's Love and Misadventure.
"We have released a bestselling volume, The Blue Day Book: One lesson in Bradley Trevor Greive's Bradley Trevor Yourself Up," said Kirsty Melville, editor and chairwoman of AMP. "Leav was looking for a publishing company and he talked to Bradley, and he commended us." Whilst the negotiation for the work was underway, Leav, who had released the work herself, said she received inquiries from Barnes & Noble for prints, which contributed to convincing AMP to sign the deed.
In 2014, AMP released a second Leav volume, Lullabies. As well as the strength of the sale, the release of Love Melville provided an inside look at the world. "We saw that there was this young woman population, especially in the early 1920s, who responded to this way of expressing themselves," she said, and added that the kind of poetry that came across the reader is often associated with the posting of words or poems on the Internet.
Then, to top it up, AMP bought the right to a voice-over writer called Clementine from Radics, who has a footprint on YouTube, which prompted AMP to explore the appeal of the voice-over artists who perform at universities.